In the year 2005 Google acquired Urchin and used their software to their Google Analytics tracking. Google Analytics is used for tracking and creating business plans for free. There are three different types of in Google Analytics web tracking.
Website analytics simply means the study of the impact that a website has on its users. For example, what are the pages that most visitors spend time on? Which products sell best online? Is the registration process a turn-off?
The Google Analytics user interface has been redesigned extensively for greater customization and collaboration. Data summaries and improved tracking analysis complement navigational clarity and intuitive connections among related data. It is definitely more user friendly and contemporary.
Google has put in place a great business plan tailored for success. One of the ways in which Google aims to retain its loyalty base is by offering its users free Google analytics. Success is always dependent on long term symbiotic relationships and Google knows that you need to “give a little to take a little.”
Discussion on Google Analytics. Why you need Google Analytics web site visitor tracking. Pros and cons of Google Analytics. How Google Analytics might change search engine optimisation
Measuring Key Performance Indicators accurately in order to make educated business decisions should be part of all search marketing strategies
Marketing professionals know that careful, accurate and constant campaign tracking and analysis are just as important as delivery itself. Your email marketing campaigns, integrated with Google Analytics, make this possible and easier than ever before possible.
What’s the difference between web stats and web analytics? It’s a question we hear all the time. Well web stats can give you lots of information on traffic, search engine referrals and page downloads but they can be difficult to interpret by the average business user. Web Analytics on the other hand gives detailed information on visitor behaviour and is a much richer source of information for marketers. With out web analytics you are pretty much driving your website blind but for a relatively small investment you can get the full dashboard plus satellite navigation.
14 November Google released a new service with the name Google Analytics. Google Analytics is basically a rebranded version of Urchin, a web analytics service that Google purchased in March.
Web Analytics tools such as Web Trends and Core Metrics have been around for some time. Smaller companies and individual site owners were excused for not making use of these tools, given the lack of a necessary budget.