Analytic Consultants Help You Refine Your SEO Campaign For Better Results
How many businesses use an analytics consultant to help them gauge the effectiveness of their online marketing? Surprisingly few.
According to a recent survey by UK firm Alterian, less than half (47%) of businesses that market online use analytics to measure their success. This low number proves just how challenging it has been for businesses to get a clear picture of the ROI for their online marketing campaigns. One expert likens this to “marketing in the dark.”
Analytics Consultants Make Sense of it All
When you consider the sheer volume of data in your average Web analytics report, it is not really all that surprising that businesses tend to overlook these statistics.
Website analytics are confusing for the average business owner – no doubt about it. Absolute unique visitors, bounce rates, landing pages, exit pages – collating all of these numbers into something meaningful is really beyond the capabilities of most people, save for the analytics consultants who not only understand the numbers, but can act on what these numbers are telling them.
With your data in hand, a consultant can tell you – in plain language – how your SEO and PPC campaigns are doing, where the weaknesses are, and how to improve on your results. They can analyze your campaign against your marketing goals to give you a clear picture of your ROI. Then they can take all of this information and build a strategy to help you reach new markets, expand your business and plan for future growth.
How Web Analytics Work
To track data on the visitors to your site, you need a specialized analytics tool. There are a variety of tools available, but Google Analytics is considered the industry leader.
Analytics consultants use software like Google Analytics to evaluate the effectiveness of your Website as a marketing tool. It offers consultants a clear picture of everything about your site visitors: where in the world they came from, how they found you, where they went on your site, and how long they stayed.
The data provided by analytics software enables your consultant to carry out detailed keyword research. They can tell you the success rate of the popular keywords you may be using to attract your target audience. More importantly, this analysis can introduce you to more specific and obscure keywords – the kind that can open new doors for your business and offer ways to attract a whole new audience.
Website analytics can also give you valuable information about the revenue you’ve earned and the conversion rate you’ve achieved. As you well know, attracting visitors is one thing, converting them into paying customers is quite another. Tracking your visitor data is the first step in improving your conversion rate.
Speak with an Analytics Consultant to Improve Your Online Marketing
In good and bad economic times, you need to know that you are realizing maximum ROI with your online marketing efforts. If you’ve been marketing in the dark, it’s time to contact an analytics consultant and shine a light on your Web statistics.
Author: Diane G Salema
Article Source: EzineArticles.com
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