Marketing professionals know that careful, accurate and constant campaign tracking and analysis are just as important as delivery itself. Your email marketing campaigns, integrated with Google Analytics, make this possible and easier than ever before possible.
What’s the difference between web stats and web analytics? It’s a question we hear all the time. Well web stats can give you lots of information on traffic, search engine referrals and page downloads but they can be difficult to interpret by the average business user. Web Analytics on the other hand gives detailed information on visitor behaviour and is a much richer source of information for marketers. With out web analytics you are pretty much driving your website blind but for a relatively small investment you can get the full dashboard plus satellite navigation.
14 November Google released a new service with the name Google Analytics. Google Analytics is basically a rebranded version of Urchin, a web analytics service that Google purchased in March.
Web Analytics tools such as Web Trends and Core Metrics have been around for some time. Smaller companies and individual site owners were excused for not making use of these tools, given the lack of a necessary budget.
Wondering how to tune up your website? Use a web analytics solution to apply effective website changes.
What Web analytics service is the best for you? The first thing to consider is, what one is easiest for you to analyze and use…which one saves you time, money and headaches while providing the right variety of in-depth information on your site visitors?
Web analytics is a quantitative indicator of behavior of visitors to a website. Simply explained, web analytics involves identification of visitor, analyzing the reason of visit and tracking his/her movement within your website until the time he/she leaves the website.
Free Analytics suites such as Google Analytics, StatCounter, and ClickTracks’ Appetizer make it affordable for anyone to implement analytics onto their website.
Article discusses Google Analytics and how powerful it can be to marketer’s keeping track of their web site’s success on organic and paid search results.
For most modern organizations, the Web site is now much more than just the company’s online face. It can be brand builder, revenue generator, customer service point, and so much more. Getting the site up is only the beginning; the business has to then understand if the target audience is getting the information it needs, examine the benefits delivered to customers on literally every page, and use all the gathered information to continuously improve the experience for end-users. This is why Web analytics is so important. As Web analytics are being increasingly integrated with Content Management Systems (CMS), cutting-edge businesses now have the opportunity to simplify and rationalize the process end-to-end – all the way from content creation and publishing to tracking and analytics.