Currently viewing the tag: "Conversion"
Conversion Ratio Tip #1
This shall be my first post related to web analytic; I will try to make my words as smooth as possible since I’m new in the writing world.
Conversion ratio or rate is a very important metric that’s something all analytic geeks agree upon, how it will be used and how obsessive people with it is something else we can get to… later.
Let’s first step back for moment to explain what is conversion ratio, in very short words it’s the percent of visitors who were converted into buyers. Whatever the target was, from registration into purchasing, the desired action of the website was taken. This is the very simple explanation from my humble point of view.
Conversion Rate = Outcomes / Unique Visitors
Note: In the above formula I’m using the unique visitors not the visits which is I prefer as it’s more accurate, lot of debate on this topic so let’s not get into it, whatever the method you will take will not make any difference as long as you will be consistent along the way. I personally prefer the unique visitors because in e-commerce people come and go several times before they decide to do the purchase.
As i mentioned above the outcomes or the actions could be anything from website objectives, let’s say for e-commerce websites it will be purchasing or downloads or total number of orders or signing up for newsletter. For none commerce websites such as newspapers and blogs it could be number of articles were read.
Conversion ratio could be calculated for online and offline actions, you could measure your support team (Customer service) conversion ratio or your sales team conversion ratio (calculate the numbers of sales leads with the closed ones).
Let’s have a quick example of conversion ratio.
If your website is receiving 100 visits per week and you are selling 10 items of chocolate bars (Mmmm) each with , the conversion in this case is 10% and the sales is . Apply this to anything, imagine you have a store, newspaper, website, or blog. Whatever your business is the metric is the same.
Take into consideration that when you measure the numbers try that be in specific time period. So for the above example it’s total visitors and total purchases in the specific week or month for example.
I think now you have a clear vision on what is conversion, the question now should be how does that help me?
Simple answer on this question is it’s a tool with your hand based on it you can start measuring your success, for example if you did a usability test how did that improved your business or you did a million dollar SEO or you’ve run a campaign online and offline. The conversion ratio is your baseline but again don’t be obsess with it as there is a lot we will talk about in the coming posts.
There are different elements that effect the conversion ratio will be discussed later during the coming posts.
Wait for me and I will go deep and deep into this section.
Ahmed Bassel is the Creative & Media Manager at Linkonline a wholly owned subsidiary of LINKdotNET, which provide effective Internet services and solutions to individuals and businesses throughout the Region, so empowering them to pursue and achieve excellence.
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Boost Your Conversion Rates With Google Analytics
Google Analytics is a superb tool for tracking important information about your sites visitors, it lets you know what they do while on your site and can give you an insight into things that can seriously affect how your business progresses. You may be trying out a new search engine optimization campaign, or using new keywords, with Google Analytic you can see exactly how these new methods are working. And not just this, but you will be capable of understanding the precise number of visitors that you get from every keyword.
Simply put, Google Analytics can help you obtain a variety of possibilities where gathering data on your website visitors is concerned. In times past this type of information available was simply much less, and that is the reason that Google Analytics turns out to have a vigorous tracking system which must become a portion of your Internet marketing strategies. Now we will cover the numerous advantages inherent in Google Analytics, and the means by which it expands your business and further improves its quality via user feedback.
By using Analytics you’d be able to easily track how SEO is working out for your and gather more information about content optimization. A big aim for any internet marketer should be increasing the organic search click through rate, you can use Analytics to accomplish this. This is simply achieved by signing in to your Analytics account, as here you are able to review two separate dates, both before and after you started implementing your changes, and to make notes of any weekly changes that happen. You might visit the traffic sources tab, in order to obtain a total website analysis. You can use the content tab to discover those pages that are the most popular on your site. Last but not the least, check under the ‘Dimensions’ tab select ‘medium’ to study the total organic search traffic. Google Analytic takes things further than other tools available and really gives access to information that would not have been possible to discover so easily otherwise.
You can compare old data with Google Analytics, something else that can be very helpful. You will be capable of forming comparisons between seasonal and historical developments after you sign in to Google Analytics. Such information is vital in boosting sales, if you know how your visitors shop or are likely to shop you can bring offers to their attention or even tailer offers around their habits. Information gathered on new offers can be quickly contrasted against those of the past; Analytics clearly shows which one is working better. In contrasting seasonal keywords, traffic sources, etc. this turns out to be a terrific advantage.
By way of summary, Google Analytics remains a tremendous program not just for staying on top of your visitors, but also for obtaining the essential information about these visitors. This will immensely help you when building large campaigns, and track the smallest elements of your website to get higher conversions, more sales and a better business. If you are yet to use Google Analytics, it is time you started!
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Best way to increase your conversion rate
If you already own a website or a blog, chances are that you already know the importance of targeted online marketing. However, no matter how high your leads are, the determining factor is whether those leads are bearing fruits; this is what conversion is. In other words, the success is determined by the visitor’s ability to take an action. You may have many visitors in your website, but you need to make sure that once they get to your website they either buy a product or sign up to a newsletter or subscribe to a service. Here are the things to ensure your conversion rate is far above the ground.
Mind your landing page
You don’t have to be running a PPC campaign to have landing pages. Your homepage can as well act as the homepage. Regardless of the kind of product you are promoting in your website, your landing page is very important. To make sure you are in good chance of converting a lead, your landing page must convince the visitor that the product being promoted is going to be of benefit. Therefore, the content, whether image, video or text should have a sale pitch and be appealing to the buyer.
The navigability of your website pages is also quite significant. Web visitors like pages that load fast. No one want to wait a whole minute for your page to load; if that’s how your page is, they’ll simply click away without making a sign up or a purchase. Avoid using heavy graphics and lengthy pages. The page should also be easily inter-linked across other pages in the website. Also, consider offering options to your visitors; such that if he is not interested in one product, then he can easily consider another one.
Use web analytics to monitor!
Monitoring is one of the most important aspects of online marketing. Unlike offline modes of advertisement where it is normally difficult to get feedback on the performance of your promotion, online marketing offers great ways of monitoring and tracking. The best way to see whether your effort is yielding is by using web analytics tools. Having a good web analytics tool for your website can help you make out what is working and what is not. Then you can take an appropriate action to maximize on your marketing.
How web analytic tool work
There are quite a number of web analytics tools online; ranging from Google to RealtimePlease® web analytics service. While Google web analytics service is free, it offers very minimal monitoring features. If you want a comprehensive monitoring and reporting tool in your website, then consider RealtimePlease® web analytics service which is offered at a minimal monthly pay.
RealtimePlease® web analytics tool gives you tracks various aspects of your website which affects the conversion rate such as the ease of navigability, visitor actions and general helpful info on online marketing. The tool is also quite flexible since you can choose areas you want to monitor and the kind of data you need for tracking
RealTimeplease has been providing web analytics services for many of the customers world wide.They are really helping customers get profit in their business.
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Increase Your Conversion Numbers With Google Analytics
Please note that this article is about building a powerful list. This topic is fully covered in 2 products I would highly recommend: Sacred Email Marketing Secrets and my membership empire. Now let’s get into it…
Search engine mammoth Google offers its free Google Analytics; this software tool allows webmasters to see how visitors peruse their websites.
In the very recent past, gaining such information would have cost thousands of dollars; today with Analytics its not only a simple task, but it is also free. Where your business is concerned Google Analytics can be the most useful tool you have come across yet. Yet thinking it is too difficult, a great number of marketeers are not wiling to employ this tool to build up their company. This is totally untrue as Analytics is a very and sophisticated solution at your finger tips, that doesn’t take much time to perfect. With Google Analytics you get an in depth look into how your site works. Think about it like this, you possess a heart that is even now pumping your blood, and yet you do not comprehend the inner workings of it. With Google Analytics you will find there are areas of your site not working optimally and you will then have the opportunity to fix these problems.
The following article aims to show you how Google Analytics will help you boost your conversion rates and increase your revenue.
It’s disheartening when you take the time to create the website and then you get no convertible traffic. It could simply be that there were a few minor errors on your website that prevented the traffic from converting. For instance, if you have broken links on your website, then it’s obviously bad news because people won’t be able to navigate and browse through it effectively. Not only does it diminish the user experience, but it also hinders your SEO efforts and site revenue. Analytics helps fix that by finding those 404 or error pages for you. You need the customer’s error page, also known as a 404 page, ready so you can use Google Analytics to find it. You then apply your site name and a message on the error page. After you’ve changed the error page, go to the Content tab in the member’s section, click on “content by title”, and paste the new page title in the area labeled “free text”. Then, find out which pages are still having trouble by clicking on the page’s title. Even if this is the only feature you use, you are saving yourself a lot of headaches.
Another benefit of Google Analytics is that you can keep track of revenue sources. If one of your goals is to add to your revenue, you’ll be glad to use this tool to gather exact data. Following each channel which offers possible income remains a good concept every time. Using the URL builder feature that comes with Google Analytics you can give a unique URL to each channel in order to watch it. After you have begun tracing it you will be able to contemplate revenue, page views, bounce rate, etc. Helping you to receive the greatest potential results from your company, this will enable you to invest your money in the proper channels. All things considered, Google Analytics turns out to be a heaven-sent tool for numerous web masters who had no idea regarding the activities of their visitors before now. When you can see how your site effects visitors you can start to improve it to not only increase traffic but convert that traffic.
If you’ve just started to use Google Analytics and aren’t sure which reports to look at, this video provides a helpful 1st-time analysis walkthrough. You’ll learn how to interpret what you see in these key reports and what actions you should take as a result.
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A Blend of Web Analytics and SEO for Higher Conversion Rate
Web analytics has brought in a new revolution into search engine optimization and search engine marketing. Web analytics has indeed changed the manner in which SEO efforts were carried out previously. A blend of web analytics and Search engine optimization tools can prove to be a catalyst that helps in ensuring higher profits for your website. Web analytics is a widely used technique of determining visitor behaviour on your website and hence helps to achieve a higher conversion rate when the observations from web analytics are utilized in the SEO strategy. There are innumerous benefits of imbibing web analytics and search engine optimization techniques for alluring visitors and generating revenues.
Web analytics package comes with web hosting process and offers various benefits to website designers or hosts that seek to maximize the business website reach and profitability. Web analytics Web analytics is a superior tool that helps in learning the following things.
1. The amount of time the visitor spent on your website. 2. The detailed time span for which the visitor stayed on each of your web pages. 3. The page he read with absorbing interest and the reason. 4. The search words the visitor used to find arrive at your website. 5. Web page not patronized by the visitor. 6. The SEO efforts are enough or not. 7. The likes and dislikes of the visitor. 8. The visitors needs and desires. 9. The visitors liking for your web design. 10. What not to do on your web pages. 11. The improvements needed to satisfy visitors. 12. The search engine marketing technique
With so much on the offer, any web designer can take cues from web analytics package before attempting anything on web pages. The SEO strategies can be directed towards the visitors needs. The search engine optimization process can include the search words through which the visitors can reach you. The process of search engine optimization can undergo a change through web analytics.
The behavioural pattern of the visitor can offer clues for the search engine optimization strategy. Only those web pages patronized can be placed and the content can be improved as per the visitor behaviour that has been observed through web analytics. The page titles, search words, content and graphics can also be improvised to undertake effective search engine optimization and search engine marketing. The trickle down effect of web analytics can be seen through the use of superior SEO strategy.
Web analytics method for assessing visitor requirements and behaviour is definitely here to stay. This has made it possible for the web designer to look at the impact of his search engine optimization efforts. In case his SEO efforts are bearing fruit, he can enjoy profits, if not, he can revamp the SEO methodology based on the observations from web analytics package. A little investment on a web analytics package can go a long way in ensuring that the search engine optimization technique is working or not and can yield higher revenues in the future.
John Calvin CEO of Empowered Internet Solutions and inventor of the ZeppOS Total Site Management application, is an expert on Web Design and Content Management systems. Hawaii Search Engine Optimization and Hawaii web analytics, Florida Web Design, Hawaii Web Design, Hawaii Search Engine Optimization, Hawaii SEO, California Web Design.
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After trying to use several web site optimization solutions, I decided to write my own. I am even hosting it in the Amazon EC2 cloud. www.taguchisplittest.com
After trying to use several web site optimization solutions, I decided to write my own. I am even hosting it in the Amazon EC2 cloud. www.taguchisplittest.com