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Search Engine Optimization(SEO) – Complete Reference
SEO is an attempt to have top placement in the results pages wherever a specific keyword is typed into the query box. Search Engine has two types of listings ; sponsored links and organic listings Sponsored links are paid links and organic one are unpaid which come down the middle of the page. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
SEO SERVICES
Keyword research and analysis
Keyword optimization involves vital keyword selection and placement strategy depends on successfully identifying your industry related important keywords and then where you can place those keyword for maximum effectiveness. Keywords play an important role in the web site optimization. Search engine search keywords within the website.
Use multiple – word phrases
In spite of using additional generic words try and use synonyms or “long tail” keywords. Analysis has shown that multi word phrases are capable of bringing additional traffic to your web site instead of highly competitive main keyword phrases.
Analysis keywords specifically for every page
Stuffing of surplus targeted keywords within the Meta tags and using identical Meta tag in each page of the location may be a complete waste. Your keyword analysis has to be page specific and solely that specialize in a pair of to five keywords per page.
Country specific Keyword analysis
Keyword search terms will be country specific. For various countries there are different keywords terms you want to analysis and then reference that country’s search engine when doing all of your initial keyword analysis.
SEO Analysis and Proposal
Site Analysis
An overall analysis is first done on your site, to assess what is needed to best optimize it for the search engines. Based on this analysis the proposal is adjusted to include the necessary work to be done. This may include: design, layout, navigation, colors, background, fonts, images, broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.
Competitive Analysis
This is for better search engine ranking performance. Study the sites of all your competitors who have high search engine rankings and find out the keywords for which
they are ranked. Analyze your current meta tags and recreate them based on the keywords that have researched. Also analyze your recent web site stats.
Site Quality Check
Your site needs to have strong theme with content that someone is searching for. Keeping your site consistent with easy navigation and a design that is attractive to your visitors. Your website quality check is one of the most important elements to remember. It is more important to have great content than lots of content. f your design makes things hard or confusing, change it. Your visitors experience is what keeps your site going. Go for something clean, easy and professional.
On Page Optimization
On page optimization is one of the very first step of SEO which every webmaster should look into. If you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.
Content optimization
Content development is the process of researching, writing, gathering , organizing and editing information for publication on web sites. Web site content may consist of prose, graphics, pictures, movies or other digital assets that could be distributed by a hypertext transfer protocol server and viewed by a web browser. Optimizing the content can be done by giving more importance to these;
Heading Tags
Special Text (bold, colored, etc.)
Inline Text Links
Keyword Density
W3 validator
Most Web documents are written using markup languages, such as HTML or XHTML. These languages are defined by technical specifications, which usually include a machine-readable formal grammar (and vocabulary). The act of checking a document against these constraints is called validation, and this is what the Markup Validator does.
Image Optimization
If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.
Site map creation
Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL,so that search engines can more intelligently crawl the site.
Link Building Campaigns
Tracking links to your web pages — and those of your competitors — is a major part of SEO strategy.. Link building is the process of creating inbound link to one’s own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. If a page secures lots of links, that is to say lots of other pages link to it, there’s a great chance the page will be regarded as an authority
Directory submission
The important Internet directories are DMOZ and Yahoo unlike Google, that is a search engine, directories organise links under various categories and sub-categories. The links that we made are submitted in these directories. When your link is approved and included in the directory, the search engines consider it as a validation and hence they attach more value to your presence in the directory rather than on some other website.
Article submission
Submitting article is very popular amongst SEO experts, as article submission not only gives you one-way links from relevant sites but also increases traffic. These articles are unique in content and uploaded in most rated sites.
Manual link request to sites
To make sure your website doesnt ever get penalized from link building services we always do our link building manually by hand. This may be extremely tedious and time consuming but its the ethical way to do it.
Press release submission
An SEO press release or ‘search engine optimized’ press release is first and foremost a way to deliver news of new events taking place within your company. SEO press releases can bring you first-page visibility for your keywords very quickly.
Slide sharing
Slide sharing will help you to optimize the websites. There are slide sharing sites and we can prepare power point slides based on your sites and can upload it there.
Social Media Optimization
The process of refining a website (optimizing it) so that it’s awareness and content are easily spread through social mediums and online communities by users and visitors of the website. Social search can never replace search engines as we know them today, but the rate of growth for major search engines will certainly be affected by the growing number of niche tools and media specific channels such as social networks, social bookmarking sites, personalized search, tagging, podcasts, video blogs, regular blogs and other “social media”.
Social Networking Sites
When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Nowadays Social Networking is what everybody is talking about. It has spread like a wild fire and there are so many networking sites that you can’t even remember them all by their names.
Facebook which at one time had lesser visits than MySpace, last year has more than doubled its visits now. MySpace visits have dropped significantly in the recent past, and on the contrary visits to YouTube have been quite consistent and has an increased significantly.
Social web application
digg: A social voting site, digg allows its community to thumbs up or thumbs down pages and articles submitted by others in the network..
del.icio.us: A social bookmaking site, del.icio.us is especially good for research and collaboration. Anything you store and tag can be utilized by friends, colleagues or the entire network.
Micro blogging service
A good example of micro blogging service is twitter. Twitter is a mini-blogging platform that you can use to send messages to family, friends, or just the general Web community at large.
Pay Per Click Advertisements
Links are classified into paid links (sponsored links) and unpaid links. The unpaid links will appear normally when we search for a keyword. But paid links are the sponsored links that show up when you perform a web search in Google, Yahoo and other search engines. The web site owners should pay an amount to the search engines when someone click on that link. This is Paid Per Click advertisements.
Google Analytics
Google analytics is a web analytic solution by which you can measure the traffic and market effectiveness of your site. Google analytics offers certain tools and techniques by which the web site owners can easily analyze the performance of their web sites. Google Analytics is one of the most used website statistica service.
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5 Benefits of Google Analytics in a Search Engine Optimization Campaign
Google Analytics is a free tool that you can used to track information about the way visitors to your site interact with it. During a search engine optimization campaign, you will need to use Google Analytics to track the performance of your keywords in order to have a successful campaign. You will be able to know how much traffic each of the keyword brings to your website. Google Analytics will open up a world of information you probably never knew about visitors on your site.
Here are some benefits of using Google Analytics during an optimization campaign:
1. It is completely free of charge. Although it is a free tool, but it still offer just as much or even more functionalities when compared to other paying tools.
2. Able to find out how your visitors locate your website. Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort.
3. Able to identify which pages and links your visitors click the most. You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages.
4. Visitor segmentation. With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, geography and referral sources.
5. Able to fine tune your website. With this analytic report, you will be able to fine tune your website, and do a new copywriting on any page that is not converting well. In the end, it will bring you more quality prospects, and thus gaining more customers in the near future.
With Google Analytics, other than collecting data about traffic from Google, you will also be able to collect data traffic from MSN and Yahoo! search results with respect to your site and use it to strengthen your stronghold on the search platform.
Every marketing campaign on the Internet needs to be tracked, in order to make it successful. After planning and implementation, tracking tools are necessary so as to calculate the ROI of a particular campaign.
Cheow Yu Yuan is the co-founder of HomeBizGears.com, an online marketing and branding agency.
Check out more about Online Marketing and Branding at www.homebizgears.com
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Related Google Analytics Articles
Stats of Search Engine – A Quick Guide To Google Analytics
Google, the best search engine ever built, has been famous for everything that it provides – free of course. It has even increased the size of the Email (G-mail) storage to 2.6 GB. Since then, it has started launching a huge variety of products & services, which contains 50 online services. It was in May 2005 that Google acquired a company named Urchin Software Corporation which provided a web service called ‘Urchin on Demand’. Henceforth, the service was renamed to Google Analytics.
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Google Analytics is an excellent solution for all the website related needs, starting from the source which brought the visitors to your site to how they interacted with your website. Hence, it provides good results as to how the site should be designed/ modified so as to attract more visitors or how to do better marketing for your product online. Some of the features of Google Analytics are given below.
Firstly, it is much easier to use. With the special AdWords feature, Google provides more flexibility with the keywords and also provides you immediate ROI results. It also provides good suggestions as to which keywords can make the site or product more attractive. Nextly, it focuses on only those modifications (in your website) which will gain you profits. As the service is available in many languages (English, German, Spanish, Korean, etc.) there is a wider scope for improvement of the site along with the marketing campaign.
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As Analytics is powered by the same server which runs Google, it can be reliably used for even top corporate projects. Also, it is very much easy to use. For e.g. instead of purchasing or downloading some software or script, just pasting the tracking code in the web pages directly begins the tracking. Google Analytics also provides Executive summaries of the conversions, traffic directly to you so that you don’t have to hunt for the reports. You can then comfortably compare keywords, revenue & basically, the performance of the website. It also provides you the comparative reports of the performance, for e.g. if you need to compare this weeks performance with last week’s you can very well get the entire tabular data. This service extends so much that you can tally this winter’s reports with last summer’s reports. Google Analytics can also be used for e-commerce websites, as you can compare revenues, arrange & modify campaigns & get a whole view of the metrics.
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Search Engine Marketing: The Race for Popularity and Profit
Search engine marketing (SEM) can deliver large numbers of qualified prospects and the most cost-effective marketing vehicle for driving qualified traffic to your website. Search Engine Marketing is the first solution in the industry, helping you to optimize your site’s relevancy and visibility to improve your search ranking options.
A comprehensive search engine marketing campaign should also aim to persuade prospects to take the specific actions you want them to take.
The following group of search engine marketing services is available to help you exceed your online marketing goals:
Natural Search Engine Optimization. This is also known as organic search engine optimization. A specialized process that involves analyzing your websites’ underlying code, architecture and visible content and making enhancements so that the location is returned more prominently in the natural search result of spider- based search engines.
You also have to evaluate and update continuously your natural search engine optimization methodology to keep up with the ever- changing search algorithms used by the major search properties and to keep pace with any changes made to your website as new pages are added or updated.
Natural search engine optimization includes:
• Search Engine Submissions. Present the pages of your site so that they will be included in the indexes of the major search engines and returned prominently when customers and qualified prospects doubted keywords that relate to your website’s offering.
• Directory Submissions. Submit key sections of your website to appear within the four major online directories.
• Keyword Research. Find out which keywords and phrases will bring the most qualified traffic to your website.
• Website Content Enhancement. To make your site more appealing to search engines you should develop and enhance your website’s content and navigational structure.
• Website Competitive Intelligence. Be able to detect what your competitors are doing and find out how you are going to position yourself against them
• Website Conversion Auditism. Determine the obstacles that your website poses to visitors that try to perform a “conversion action” (buy, register, download, request more information, etc.). Be able to learn how to build momentum toward conversion
• Link Popularity Enhancement. It helps increase and improves the quantity and quality of external websites that link to pages on your site in order to improve your site’s visibility within search engines.
Pay Per Click Advertising Management. A search engine marketing that requires you to pay a fee every time someone click’s your websites from the ad that you placed on the search engine results. The more you bid to pay per click for a specific keyword and more effective, the higher your website will rank in the paid search results.
Paid Inclusion Management. A critical component of your comprehensive search engine marketing strategy.
Web Analytics. Use to measure and maximize the results by breaking down the website statistics to a smooth level and organizing the data into practical categories.
International Search Engine Optimization. Ensures that your website achieves outstanding visibility within foreign search properties.
Having a success search engine marketing, websites should be designed nicely and wonderful. But the most important thing, people should visit your site. No matter how beautiful it is with all the bells and whistles it will be useless if you’re site is not being visited. The more visitors you have the higher possibility of securing orders and getting more clients and the higher chances for the search engine marketing success.
Jay Peterson writer, web designer. TicTacWebsites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your small business online in just 5 minutes with www.tictacwebsites.com loaded with 30+ business features.
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Awesome tools and software for Search Engine Optimization jobs
Search Engine Optimization has become more and more fashionable form of advertising especially if you like to set up your career in online or internet marketing. SEO tools can take several forms. Most of them are software programs that you can easily download them from the Internet at a very low cost. These tools are developed to help you with variable prospects of your SEO efforts. For instance, some SEO tools can make you identify websites that are anxious to do link substitutions with similar websites.
There is vast diversity in SEO tools such as Brainstorming Tools and Keyword Research , On-Site Analysis Tools ,Back Link Analyzing tool, Domain Name Tools ,Search Related Tools, Website Traffic and Demographics Report etc. Marketing is not said to be complete without the internet and the marketing in the internet is not complete without suitable SEO software. SEO software is taking place in the world of search engines. But the biggest challenge is that of finding the proper software for your website.
Only by SEO optimization you are capable to obtain millions of enormously improved certified web traffic in other term huge organic unique visitors to your site which will develop more business for you in a very short span of time. Search Engine Promotion is an act of advertising your website through several online channels in order to promote your website, to increase its visibility and your potency to receive a great page rank and ranking in the results pages of search engine.
Keyword Generating Tools can help to step up your Google Ad sense earnings in a significant manner. That is just because keyword usage and strategy is really very necessary for the success of your website. The better your keyword usage and choices, the more applicable for your website, and presumably your visitor’s requirements and interests, your Google Ad sense adverts will be.
Performance of your website can be increased by Search Engine Optimization Tools. There are several ways offered by search engine experts for the users in order to improve their website rankings. These tools are very complicated and expensive, but at times make users to join for free. Website performance can be increased by the search engines. The search engines are far enhanced by the SEO tools which can be used and accessed freely.
The keyword tracker is for tracking the rank of your website. You can very easily supervise your website ranking in the search engine and can work in a better way to improve it even more. In order to amend search engine rankings of your website you will require paying full attention to both of the in-page and off-page points. Several website owners and businessman oftentimes get circumspect though using web analytic s for their SEO requirements and sales promotion strategy.
Lytico makes complex SEO features easy for everyone to understand. Increase website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more. For more information please visit us at: SEO Software, Search Engine Promotion
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Search Engine Optimization Companies
SEO development companies typically act as a guide for businesses to use SEO-friendly practices. Good SEO firms lead you with the support of tools and strategies to be ranked at the highest position. Many SEO professionals will attempt to keep their clients in the dark – stay away from these companies. Always demand the stats, find out if your investment in SEO is actually paying off. SEO optimization tools like a back link checker, SEO code generation and search engine page rank aggregation can be used to attract traffic towards your web page.
In the web-centric society that we live in today, it is vital to stay current. Website design is becoming second in importance when compared to promotion. The tools SEO companies provide work in your favor to provide you with complete traffic stats and sources about your website – useful for seeing trends or growth. This can also be useful to determine if your site is falling behind, so that you can take action before it is too late.
SEO is a perfect way to advertise yourself. Search engines like Google, Yahoo, and Bing rank websites not by traffic quantity, but by the quality of SEO. If you are not active in SEO for those search engines, it will be very difficult for your site to gain traffic. There are many professional SEO services which will lead you to the right direction. Be careful because not all webmaster tools are as compatible and reliable as others. An hour of research should give most people the power to decide if their SEO solution is viable and safe.
SEO companies should also keep you updated on how to enhance your ranking on search engines. They can send you customized email reports which help to get more understanding of where your site stands. There are also keyword targeting and website comparison tools available. It is always good to know what your competitors are doing. These SEO companies get the data automatically from third parties API such as Yahoo, Google, Microsoft, and Alexa.
SEO companies should provide you with the whole set of tools and guidelines which you need to follow in order to get recognized. Many of these companies are skilled in the latest webmaster technology and are aware of all the changing trends in the SEO world. Working with a good SEO firm will almost certainly put you ahead of your competition. A relatively small investment of time and money can really put most sites in the lead of their field.
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Joe Whyte of HybridSEM talks about beginner web analytics and how to use it to measure and benchmark success for your marketing campaigns. Web Metrics is a crucial aspect of online marketing. Are you doing it right?
Free SEO tools and Search Engine Optimization Software
Search Engine Optimization is the process of increasing the number of visitors to a website by ranging high in the search results of a search engine optimization. The more and more a website places in the results of a search, the higher is the chances that the website will be visited by several users. SEO is the one face of online marketing. Several people as well select to carry PPC campaigns for their business. You can remain forth of the competition by utilizing keyword tracking software.
From the website seomaterial.com you can easily access the SEO tools which will be employed to help you. User friendly and easy to use SEO articles will be really helpful for you for Web Promotion, SEO marketing and Earn Money. It offers better services that include web designing, web development, web promotion, free page rank image to reveal on your website.
Search Engine Optimization and Page ranking are one of our fortes; but you can acquire your page on the top page ranking by Search Engine Optimization services. SEO Material web development team offers you great interface web sites and services that include web development, website promotion and web designing. Web developers can develop, design and supervise web applications that are user-friendly, affordable and completely customizable.
You have a thorough list of extremely satisfied customers who have profited from our expertise in offering world class web development, link building and other SEO services. If you have been appearing for an expert SEO company to manage your next project, your search engine optimization and research marketing masters can handle all of your requirements.
Content websites frequently use keywords to better discover the topics of released articles. The keywords might help the websites being better molded by identifying the keywords in the page META tags. Another more useful application for the keywords is to construct tag clouds that provide a better idea of which are the most favorite topics of a website.
Usually the moderators or authors require determining the article keywords. In some cases, it is not commodious to ask the subscribers to embark the article keywords, as it is a boring task that they might not be fascinated to do. In other cases, it might not be feasible to ask the subscribers to affiliate tags, as the articles were submitted already before keyword affiliation was implemented.
A Web analytics program is just like an airplane pilot’s sailing system. An analytics program just like those by ClickTracks, WebTrends, Omniture, Google and others outputs ever-modifying data about a website’s traffic patterns, bounce rates, unique visitor numbers, referring URLs, and many other user styles. Free SEO tools and Search Engine Optimization Software are now available on the web.
Lytico makes complex SEO features easy for everyone to understand. Increase website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more. For more information please visit us at: http://www.lytico.com
Lytico makes complex SEO features easy for everyone to understand. Increase website traffic withAdvanced Segmentation, Custom Reporting, Motion Charts, and more. For more information please visit us at: SEO Software
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THE VALUE OF SEARCH ENGINE RANKING
Winning customers! The bottom line of any company, no matter if it is home based or Fortune 500, is to win, hold on to, and develop a customer base that generates revenue and growth income. Did you know that one of the keys to developing this, especially for any company that maintains a presence on the Web, is their search engine ranking? Of course you did! This is the information age! But even if you didn’t, there are ways of optimizing your search engine ranking that will set you out above the continuous and fiercely growing competition that is taking place on the internet.
Your search engine ranking is the position your company holds when someone searches for a keyword related specifically to your site. Say, for example, a consumer is looking for web design software. As anybody does, they access their favorite search engine and type a keyword, in this case “web design software,” into the search engine and, with fingers crossed, wait for the engine to provide the best results matching their search.
Without fail, the top five results, or those websites with a top search engine ranking respectively holding the first five positions, will get the most traffic and the most visibility. This position is instrumental in developing your internet presence and, in turn, will build a broad and competitive web based client set from which you can build. A variety of internet “tool sets” exist which will improve your search engine ranking to include tools such as keyword generators, duplicate page checkers, back link developers, and keyword density checkers. Don’t forget the ever growing importance of checking your web analytics or the valuable statistical presentation of the “who, what, when, and where” that these analytics provide. The combination of these tools is what lends to higher search engine rankings. Think of your web site as participating in the Boston Marathon. A marathoner must develop all aspects of his abilities through combined training techniques, carefully analyzing his skills, and measuring up the competition through study. Developing all aspects of your web site is similar. Through the use of combined tools, to include study of your analytics, will result in a higher search engine ranking. Your improved finish is just that important.
Place the priority on improving your sites search engine ranking on the top of your agenda and you will maximize that bottom line. Use the combined toolsets of a provider in order to improve the efficiency of your time and efforts. After all, the old adage “time is money” could not be more important than it is today. The higher your rankings in any search engine, the better opportunity you will have to beat the competition and increase that ever so important bottom line!
Lytico makes complex SEO features easy for everyone to understand. Increase website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more. For more information please visit us at: http://www.lytico.com
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How important it is to analyze the website traffic in search engine optimization process?
Keeping a track on the website traffic is very crucial that involves analysis of the traffic sources, keeping track on the visits which will eventually show the success of any website. Any business owner that makes his own website and launches it on the website, he does not have any idea how to track the visits and how much traffic they are getting for their online business. It is obvious that non technical owners would not have any knowledge of analyzing the website traffic. They are fully dependent on the work provided by the SEO service providers.
SEO companies do offer various professional SEO services that include the complete on page as well as link building activities as an aim to achieve top rankings on the search engines as well as to drive a fair amount of traffic to the website. Many companies provide guaranteed SEO services to their clients which mean to achieve top rankings on major search engines.
Mostly, whenever any SEO service provider offers any SEO package to the clients either for higher search engine rankings or increasing website traffic to the website, they do keep a track on the traffic coming to the website. Based on the traffic analysis, they are bound to plan SEO strategy for a particular website. It is important to review from where the traffic is coming to the site and from which keywords. It is crucial to know whether we are receiving traffic from the keywords targeted to the website or not? Without analysis and keeping the track on the traffic of a website, a Search Engine optimization process is worthless. Any SEO expert can’t plan or schedule any proper direction to SEO process without analysis the website traffic.
There are many analytics tools available on the web. The most popular and reliable analytics tool is Google Analytics powered by Google. Google Analytics shows the complete traffic information of a website.
To know whether your website is getting enough traffic or not, contact a professional SEO company India that offers extremely ethical web analytics services at affordable prices. Keep a proper track on the website traffic and run your online business in a smoother and smarter way.
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Google analytics for better search engine marketing
Google Analytics for SEM
Urchin visitor tracking is now renamed ‘Google Analytics’ and is available to everyone for free! For those of you lucky enough to have signed up in the early stages, Google Analytics will open up a world of information you probably never knew about visitors on your site. For those not so lucky, you’ll have to wait till Google gets their act together and reopens the doors for new sign-ups to the analytics system.
Why you need Google Analytics website visitor tracking
Google Analytics provides free information about the way visitors to your site interact with it. It is an invaluable tool that all webmasters should use if they don’t already have some form of visitor tracking solution in place. Here’s 10 reasons why you need Google Analytics on your site:
It is free. And it offers just as much if not more functionality than most expensive visitor tracking solutions!
You need Analytics to understand how visitors use your site
You can identify where visitors leave your check-out or sign-up process and modify it to prevent losing leads
You can identify which pages and links visitors click on most and spend most time on, and position these pages and links appropriately
Analytics also tells you which sites users came to your site from
You can find out the most popular keywords users type into a search engine to find your site, thereby helping your search engine optimisation efforts
Visitor segmentation by new vs returning users, geography and referral source will offer invaluable insight when planning future business
Analytics integrates seamlessly with Google AdWords so that you can have almost end-to-end visibility in your search advertising results
Analytics allows tracking of other non-search-engine marketing media
Analytics will save you money and help you gain more customers
Pros and cons of Google Analytics
The benefits of using the Google Analytics solution are numerous. The fact that it’s free is mere icing on the cake.
* The setup is very straightforward and takes hardly any time
* It is a great solution providing a wide range of reports with a lot of flexibility
* Multiple sites to be tracked under one login
* Tracking campaigns from a wide variety of media is possible
* A/B ad testing is easy
* It integrates with all marketing media and can be used as a single portal to track multiple campaigns
* In depth reports on site navigation and use are invaluable
* Ecommerce tracking is included
Whilst the Google Analytics package provides a vast number of useful bits of information, it lacks two major features which most search engine marketers need – the ability to track individual user activity or trace activity back to an individual user level and the ability to track activity akin to click fraud. The eCommerce tracking features are not very straightforward to use.
Most irritatingly, though, just like any other Google product offering, the customer service associated with Google Analytics is abysmal, if not completely non-existant!
How Google Analytics might change search engine optimisation
By offering a free web site analytics solution, google have made a very sneaky and superbly calculated move in the war for search engine supremacy. Now that they have visibility not only into how Google users search for your site and whether they convert into sales on it, but also into how all visitors, even from Yahoo and MSN reach your site, how they use your site and whether they leave your site without making a purchase. Armed with that sort of usability information, Google could not only undermine all your search engine optimisation efforts, but also use the data they collect about MSN and Yahoo! search results with respect to your site and use it to strengthen their stronghold on the search landscape.
Google Analytics for SEM
PPC Management
Google Adwords
Farhad Divecha
Before founding AccuraCast, Farhad worked for and provided consulting services to a number of large and medium sized enterprises in the UK and USA including 3Com, Proctor & Gamble and Household (HFC, HSBC). He has over 7 years of experience marketing products and services online and offline.
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This video shows you how to add the google analytics tracking code to your serif webplus x2 pages. This video was created for all serif webplus users who want help with google analytics.