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Question: I often see my pc connecting to “google analytics” when i browsing the web?
whats that all about, are they profiling me?, what about my privacy?
Answer:
Answer by methakon
they cant do such thing violating your privacy . without your permeation.
may be some how you have activated such option to help them to increase performance other services
Question: Why does it say at the bottom of my browser “google analytics” when I don’t have anything google related?
My internet has been running slow lately, and I’ve also noticed that almost every way page says “google analytics” at the bottom bar of the browser. Sometimes taking me to google even though I type a different site in the url.
How do I get rid of it?
obviously you didnt read the question… i stated i dont have anything google related installed on my computer…
Answer:
Answer by Harley Drive
sounds like you have installed the google toolbar getting rid of it can be awkward search google toolbar removal on yahoo search
Although this series is targeted to agencies, it is also relevant to marketers and general users of Google Analytics. This is simply a demonstration of the new interface, and is intended to help locate reports and analysis tools in their new locations, not a guide for deep analysis. The next four sessions in this seven part series will provide analysis techniques to identify opportunities for optimization. Full series: adwordsagency.blogspot.com
In online marketing, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the visitor when he or she converted. But what role did prior website referrals, searches and ads play in that conversion? How much time passed between the visitor’s initial interest and his or her purchase? Multi-Channel Funnels – in limited pilot in Google Analytics – will tell this complete story by providing true cross channel reporting on the conversion funnel, showing marketers which digital channels customers interact with before purchase. This new set of reports will help marketers understand how each of their online traffic pieces work together. –Gain insight into which channels customers interact with during the 30 days prior to conversion –Marketers can see which channels initiate, assist, and complete conversions. –Multi-Channel Funnels show interactions with virtually all digital channels, including paid and organic searches, affiliates, social networks, and display ads.
This DNNHero.com video will show how to add Google analytics tracking code to a DotNetNuke website. There are many different ways that this can be accomplished and this is the one I find simple and quite straightforward. No need for specials modules to do that.
Another Google Business Solutions
Imagine a sidekick, a mentor or a manager who gave you all of the insight you needed to make your business’ website a success. This coach is available to you twenty-four hours a day to save you money, increase your site traffic and let you know where you stand with your competition. Most importantly, they do it all for free! Imagine…having Google Analytics.
Aside from finding you information on the world wide web, providing you with pictures, maps, news, your internet mail, videos and more, Google also offers some of the best business solutions out there. For those of you out there that don’t know, Google Analytics is an easy to use tool for you to view and analyze your web traffic statistics. This tool will teach you how many visitors are coming to your site on a daily, weekly or monthly basis, where they are coming from, where on your site they like to go, and how much time they are spending. That’s just the beginning!
We all have websites for a common reason. Most of us use our websites for profitability, to broadcast our businesses to the world, or both. Either way, how exciting would it be to see that you have hundreds of people coming to your website every month to see what you have to offer to them? With daily reports, Google Analytics will send reports straight to your email or blackberry so you know where you stand at any given time. And as of March 2008, you can now broadcast your site statistics with the world, to gain advertiser’s interest or to see where you stand with your competition! You can do this with a new program called “Benchmark Reports” – a revolution in the website analytics world.
The option for you to have more insight on your own business and website is huge in the entrepreneurial world. Google Analytics’ Benchmark Reports program allows you to opt in and share your traffic information with the world! Why is this important? There are two major reasons I can think of.
First, a lot of people use their website and site traffic to gain advertisers on their site. It’s a great source of income if you’re pulling more than 1,000+ visits per month. If you are not currently selling advertising space on your site and have a lot of traffic per month, maybe you should reconsider. Anyhow, sharing your site traffic with Google Benchmarking Reports allows a safe, trustworthy environment for ad buyers to get a feel of your reach (how many people your site reaches on a daily basis). Think about it – if I wanted to buy ad space from you, why should I trust that you really have as much traffic as you say you do? As an avid internet user, I trust Google, who can now verify that information for me. It’s just like when you pay for something online – I bet you feel more comfortable doing so when you see a Paypal or Visa logo. Google is a well renounced, multimillion dollar company. With its new benchmarking reports, you can allow Google to bring the trust in your future business relationships for you.
Second, just as you are opting to share your statistics with the world, don’t forget, your competition is too! These reports will provide data based on “industry verticals” (more commonly known as competition) to let you know where you stand compared to the next guy. Why is this important? Look at your site and then look at theirs. See what makes their visitors stay longer or go back for more. What do they have to offer that you don’t? What can you tweak on your site to make it more comparable, if not better? As you analyze these reports you can analyze your own website to make the necessary changes to stay on top of the game. It will definitely make things interesting as they’re probably doing the same thing you are, so let the games begin!
Aside from knowing where others stand, it’s extremely important for you to know where you stand at all times. It’s like being at work with a boss that never gives you feedback. What’s your motivation? Feedback is a great way for you to measure yourself, your work and the success or failure of your business. And if this feedback is offered to you at a low cost of nothing, why wouldn’t you be open to it?
Google and Google Analytics have always made it easy for you to improve your results online. I think it’s important for me to add that sharing your site statistics is completely optional and you may keep that information private if you choose. However having that option is something new in the website analytics world. It’s just another tool to add to your box while you endure on your journey to success!
Brian Golbourne is a young aspiring entrepreneur in Las Vegas. His vision for his site, www.vegaspreneur.com, was to create a professional place for entrepreneurs to gain information and inspiration along their journey to success…
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Learn how to read your Google AdWords Campaign Reports
Google Analytics is an unbelievably great tool for evaluating all the traffic coming in to your website and it can supply you with a colossal (and often baffling) amount of detail that can help you to re-work the design of your site to gain more visitors, and drive them to the areas of your site that you want them to go.
When you work out the various different levels of information available in Google Analytics it can provide you with some very important information. When you are using Google AdWords, one thing you shouldn’t forget is that every click is costing you money!
Here’s a short guide on how to appreciate a Google AdWords Campaign Report:
To begin with – Your AdWords Campaign Reports
You need to find all of your AdWords-related information in Google Analytics, you can do this by going to Traffic Sources > AdWords, this is in the main navigation page.
Google AdWords Campaigns report, which is at the top of the listing, includes performance data for your AdWords keyword ads. This is the top level of a hierarchy of all the other reports.
By clicking on the Campaigns in the table, you will enter into the Ad Groups report, this shows you all of the Ad Groups in that Campaign.
Click on the Ad Groups and you will find the AdWords Keywords report which shows you a list of all the keywords in that particular Ad Group.
The secret key – Clicks Tab
The AdWords Campaigns reports are exclusive in that they provide a very handy tab labelled – Clicks. The Click statistics are rather useful for optimising AdWords spending.
Let‘s have a look at the best three metrics:
Visits – this is the amount of visits to your site arriving specifically from Google AdWords keyword campaigns.
Impressions – this includes the amount of times your ads were shown.
Clicks – this lists the amount of clicks for which you had to pay for and which your ads received.
It is absolutely fine for Visits and Clicks to show completely different numbers. If this happens, it is because you may have fewer Clicks than Visits. This reason this happens is because some visitors clicked on the ad, and then later, during a totally different session, returned straight to the site through a bookmark or other saved link. The data from the original visit was retained, so some clicks resulted in more than one visit.
If you have fewer Visits than Clicks then you may not have installed the Google Analytics Tracking Code and so it may not be working properly on all your landing pages, this needs to be checked. Another thing is that people may click away from your website or stop your landing page from loading before the tracking code was sent. One more thing; your visitors must have JavaScript, images, and cookies enabled on their browsers in order to be tracked. But, Google AdWords is able to register clicks from these visitors, so not all is lost.
Find out – How Many Times were your Google Ads were Displayed?
Impressions, Clicks, Fee, and CTR (Clickthrough Rate) all express how many times your ads appeared and how frequently people clicked on them.
These metrics can help you to comprehend just how obvious and convincing your ads are to people who search for these important keywords.
For example, if you want to improve your clickthrough rate, you might want to consider bidding for a higher position or paraphrase your ad so that it is more relatable to the person who is searching.
If you are getting all zero’s in the price column, make sure you have linked to your AdWords account and that you’ve enabled autotagging, this is vital!
Which Keywords are most Profitable to you?
Revenue per Click, ROI (Return on Investment), and Margin can help you to decide on how profitable your keyword is.
For instance, the ROI is practical because it shows us, with a single-metric comparison, how much you have spent versus how much you have made.
An ROI of 0% means that you earned in revenue the same amount of money you spent.
An ROI of 100% means that you spent, say £1000, and made £2000.
In other words, you spent X and received 2X in revenue.
It’s not unusual to get 500% or even 1000% ROI. Having a soaring ROI is simply a gauge to tell you that your Revenue is much larger than your Cost.
If your RPC numbers are all 0 and your ROI numbers are all -100%, it‘s because you have no Revenue.
Don’t forget that you have set goal values or that you have authorized e-commerce tracking.
Google Analytics provides you with free, in-depth data on your web traffic and enables you to increase online sales by understanding where your visitors are coming from and how they are using your website. Effective Google Analytics training will help you to make the best of this fantastic free tool.
This hands on Google Analytics course will provide you with the knowledge you need to install Google Analytics, understand Traffic and Content Reports, use AdWords to create effective pay-per-click campaigns and use Goals and Filters to help you improve Search Engine Optimisation (SEO) and increase online sales
I would like to recommend Silicon Beach Training to provide you with great, hands on Google Analytics Training and Advanced Google Analytics Training for all of your Google Analytics Training wishes.
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Achieve Success Using Google Analytics Internet Training Course
One of the main factors in analytics is something called KPI also referred to as a “Key Performance Indicator”. A Key Performance Indicator is closely related to your business goals. It is not the same for every business and every business is going to have a unique set of Key Performance Indicators that indicate to them when they are making the most sales, profits and revenue.
When you look at the results of your Key Performance Indicators, you are going to look at various factors. For example, if you are doing it for lead generation and you are trying to set your KPIs, they would be measured in terms of your email inquiries, your leads, your qualified sales ready leads, your sales stemming from your opportunitiy funnel (if you are marketing online, you should have a sales funnel of some sort), your revenue, your profits, and with Adwords, your KPI is going to be based heavily on your Return On Investment (ROI).
KPIs are so powerful because you are dealing with the known and not the unknown of starting out a new campaign or testing that campaign in optimizing it. You are no longer guessing at what works and what doesn’t work for your business. You are building on what is already proven to produce leads, sales, and profits. You are also strategically pulling in more revenue from the resources that you already have available.
Your measurements in relationships will shift and you will start asking questions; such as, how many of the leads I generated were qualified and sales ready leads? A sales ready lead means that he or she is looking to speak to a sales person. There is a big difference between an email inquiry and a sales ready lead, who is actually ready to discuss business and move towards a close.
Another question you may ask is which of the campaigns in my Google account produce the most sales ready leads? Another question, Which of my campaigns, keywords, ad headlines produce the most sales ready leads that convert to sales opportunities that were closed in my funnel?
These are the kinds of things you want to measure. You want to be tracking across the board. This includes everything that is happening in your campaigns from a profit standpoint. You are going to be measuring the top keywords and ad groups, urls, ad headlines, but not based on their performance metrics; such as their CTR’s and conversion rates coming out of your Google campaigns. You are going to be looking at analytics, back end tracking, and look at the number of leads they are generating, but more importantly, how those sales opportunities are producing profits and revenue. In the end, you are going to be attaching a dollar amount to each of these elements to determine where you are getting the best Return On Investment (ROI) thereby allowing you to continue on maximizing your ROI.
When it comes to action on relationships, you want to focus on the relationship between the leads and the sales opportunities, the sales opportunities and the leads that are closed, you are going to be thinking about how those sales opportunities are relating to the closes as well as the cost of each sale, the profit from each sale, and then the revenue potential, when you take it down to a keyword, ad headline, landing page that is converting well for you. You are going to also focus on the revenue potential and which of those factors is really winning the game.
While creating Google campaigns, you focus on the behavior, in terms of browse, shop and buy. It is the buying behavior that determines you profitability. It is not going to be the metrics related to traffic and cost as much as the buying behavior. Thus, during the optimization, look at how the buying behavior is affecting your conversion rate. You are also going to look at how this behavior within your funnel is affecting your ROI. Again, this is always going to be measured in leads, sales, and profits. You want to clearly define the KPIs in your campaign. This is referred to as “Gold Mining”.
For example, suppose you have a test campaign that is targeted to a specific market. This campaign may be divided into browsers, shoppers, and buyers, while looking at short tail and long tail keywords, looking at the types of conversion rates you are receiving. Once this campaign has been active and is optimized for traffic and cost, just based on your conversion numbers on the back end; meaning your sales funnel, you are going to start to segment your top performers on their ability to produce leads and at what level. This allows you to no longer look as a leads as a lead. You are now defining the difference between an email inquiry, which can be monetized very well in your funnel, which is a different experience than a sales ready lead that is going to move into a buying pattern, most likely for a high ticket sale more quickly.
Now, mining the traffic just into a leads category, you are going to be mining that traffic that converts into two separate Gold Mine campaigns. One is for an email inquiry, which is an opt in at your website. The second one is for a sales ready lead, which is someone that has moved forward with you in the opportunity funnel to actually discuss the opportunities, your products and services, and has a much higher likelihood of buying from you.
This also applies to your sales. You are no longer going to segment your keywords that convert to sales just at one level. You are not going to bring them into sales or sales or sales. We all know in terms of profitability and ROI, there is a big difference from someone who makes a first purchase with us and someone who makes repeat purchases and purchases our higher ticket items and does it more frequently. You should be “Gold Mining” from this standpoint moving forward. You should Gold Mine from people who are a first time buyer versus your best customer who is a repeat buyer and has made it through your entire funnel.
These are the kinds of ways you are going to start segmenting your traffic; even within your Google campaigns. When you log into Google, your Gold Mine campaigns are clearly defined and you know exactly where to put your money, what you spend, and how much you are investing. At this point, we no longer even think about cost as cost. We treat our ad dollars as an investment; one where we want to get the most out of and keep the most in our pockets as much as possible. Thus, allowing use to win in metrics of business, which is all about profitability, cash on hand, increased revenue, and increased market share.
Lawren Smith graduated with a degree in math and computers, worked many years as as Sr. Software Engineer and Technical Lead on large, multi-million dollar projects. Now she is an entrepreneur who owns a marketing and real estate invesment companies. She is a leader who, can teach you many marketing strategies. For more information fraud and much more visit: LawrenSmith.com , or visit Google Analytics.
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SEO Analytics and Google
If you want to utilize SEO to increase your website rankings within the major search engines, I must state that Google Analytics is not something you should consider utilizing for SEO. Google Analytics is flawed even with its ease of usage and tools.
Firstly, Google Analytics utilizes “page tagging technology” and this particular program can only record information on browsers which execute JavaScript. These types of browsers will never execute JavaScript in your source code. Google Analytics is wonderful at tracking visitors but Google Analytics is flawed when it comes to reporting spider behavior.
If you want to make the most of your SEO techniques, you need to understand when a spider comes into the picture, what pages the spiders are asking for and when they will come back. This information is very much needed so you can launch new pages as well as set up great internal links while prioritizing your changes with your source code. You must keep in mind that tracking spiders are as important as tracking your visitors to your website.
Google Analytics is very much relied on by numerous SEOs. I would recommend utilizing log file analyzers as compared to Google Analytics. Log file analyzers oppose page tagging with technologies directly behind web analytics. Particular tools do indeed rely on log files which are using coded server logs to mine the information. The requests for files on your site are recorded with the IP address, referral sting and user agents. This is of course more work however; the data you will get back makes it worth the effort.
Log analysis allows you to build filters. Google Analytics does attempt to address this however; Google Analytics lacks the control which you have. You are not allowed to upload log files with Google Analytics as with other applications.
You will need to check reports as well as access then online. Google Analytics does not make this accessible and offers no way of archiving your data. Google has full control over your particular data period. If Google changes the style of reporting or the interface, you will then be stuck with whatever Google gives you. If you think about it, do you want Google to have control over your website as well as your visitors? Of course you don’t therefore, do not give Google that particular power which you should retain in the first place.
It sounds as if I’m on a rampage about Google, I’m here to state I am not however if you are looking to make the most with analytics, you should utilize multiple tools. Where I’m stating that Google contains many flaws, I will also state that Google Analytics is not overall a useless tool but if you want a tool which addresses the serious needs of your business marketing needs, Google Analytical is not for you.
SKG Technologies is a professional search engine optimization firm that aids enterprises, small businesses, and nonprofits rise to the top of their industries. Our clients enjoy top rankings on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization with online marketing services. The SKG Technologies team of SEO engineers, copywriters, and web designers are one hundred percent dedicated to increasing the value of your business web site. Ask us for free seo analysis of your website
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Using Google Analytics To Increase Traffic
For monitoring your Website traffic, you just can’t beat Google Analytics — and it’s free. It tells you the source and duration of your page hits, which pages are visited, and, above all, where the hits are coming from and what search terms led them to your site.
Why bother analyzing traffic? You need to be aware of which of your website’s pages are receiving the highest amount of traffic, and to know what is leading visitors to those pages. The pages that aren’t working should be rewritten.
Discover which referrers (sites that send people to your site) are creating the most traffic, and you can decide if you may possibly introduce little changes to your site for more visibility on them.
Do other people’s sites contain your ads and banners? You are able to look to see how well your campaign is running.
Time translates into money. If you realize that you have been devoting a lot of energy on a traffic building method that is not achieving results, you can stop spending more time on it or try to discover where are you failing in order to correct your mistakes.
Learn which keywords receive the highest ranking. Do your homework and replace ineffective keywords with better ones.
See what pages are the most popular and their bounce rate. The bounce rate is the number of visitors who leave your site without looking at any of your other pages. Typically it’s a great sign when visitors linger on your site and read more of your content prior to clicking off your page.
Stephen Grisham, Sr. is a copy writer for InfoServe Media, LLC. InfoServe Media is a Houston, TX web design and web hosting company. If you just need periodic updates to an existing site, InfoServe Media also offers website maintenance.
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Ecommerce Sites: Beware of 3rd Party Cookies – are Google Analytics Users in Privacy Breach?
To be successful, ecommerce sites require information about site visitors.
What sites are the top referrers? Which search engine produces the most traffic? How long do visitors remain on-site, what is their pathway through the site, and what pages do they exit from?
One method of collecting this information is often referred to as using 3rd party cookies. If you use 3rd party cookies, are you aware of the privacy concerns, and will you be liable for a privacy policy breach?
What’s A “Cookie” Anyway?
A cookie is a message given to a Web browser by a Web server. The browser stores the message in a text file called cookie.txt. The message is then sent back to the server each time the browser requests a page from the server.
Information gained with cookies helps the Web server track such things as user preferences and data that the user may submit while browsing the site. For example, a cookie may include information about the purchases that the user makes (if the Web site is an ecommerce site), or the cookie may “remember” the user’s contact information so the user will not have to re-key it on future site visits.
1st Party and 3rd Party Cookies Distinguished
There is an important difference between 1st party and 3rd party cookies. If you use 1st party cookies, they are passed to a visitor by your site, and the data generated remains with your site. On the other hand, if you hire an independent company (such as Google with its Google Analytics program) to pass the cookie, that cookie is called a 3rd party cookie.
Privacy Concerns With 3rd Party Cookies
Privacy concerns arise from the fact that the data generated with 3rd party cookies resides on the servers of the 3rd party — not your server. The fact that you do not control these 3rd party sites and their use of this data has raised concerns among many users. For example, users have questioned whether these 3rd party sites aggregate the data among many sites and report ecommerce trends to the media, or whether the 3rd party sites use the data for purposes of cross-website profiling and ad targeting.
And what is your legal obligation to disclose the use of 3rd party cookies? In the European Union, it’s illegal to pass cookies without informing users that you do, what they’re used for, and how they can be avoided, and it’s generally believed that the failure to adequately disclose the details of the use of 3rd party cookies is a violation of EU law.
In the US, there is an evolving debate regarding the same issues, and the answers are less certain.
Conclusion
It’s recommended that if you use 3rd party cookies, you clearly disclose in your privacy policy the distinction between 3rd and 1st party cookies, and how they’re used and avoided.
Be careful, however, in amending your Privacy Policy because amendments may not be effective retroactively for data collected with 3rd party cookies prior to the amendment.
Chip Cooper is a leading intellectual property, software, and Internet attorney who advises software and ecommerce businesses nationwide. Chip’s 25+ years of experience include 20 years as Adjunct Professor of Computer Law at Wake Forest University School of Law. Visit Chip’s digicontracts.com site and download his FREE newsletter, Website Law Alert, and also learn about his “Do-It-Myself” and “Do-It-For-Me” service options.
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