I own a website and the developer set up my site statistics with Awstats. My main catagories are “unique visitors” “# of visits” “pages” and “hits”. The stat that really tracks how many times people are coming to your site is “visits” right? i see several of my competitors sites bragging about their hits, but that isn’t a truely accurate picture of how often your site is being visited is it?

Also, I know that one element of search engine rankings is how much traffic your site recieves. Is this ranking from a per day total or from a total traffic total?