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Want To Know More About Google Analytics?
Are you one of those types of people that loves to quote statistics, do reports put you in your happy place? If you’re one of those people and you own a blog or website you are probably already using Google Analytics or you really need to start! Google Analytics gives you all of the statistics you could ever need about visitors to your site.
Traditionally website reports were rather limited. This is mostly due to the fact that reports of this nature are generally hard to interpret (it’s true) and the fact that they were usually supplied in narratives, IE Word documents. Google Analytics shook up the program with live, detailed reporting so that you could see an up to the minute look at all the traffic to and within the site and better measure your success.
You’re finally open for business, or maybe even you’ve been up and running for a month. You can see that customers are coming in and peeking around, but you don’t know what exactly it is that they are looking at, so you don’t know what (if anything) you’ve put on the website was effective and held their attention. You want to know which pages your customers are visiting, you want to know if those customers come back to the website and what they look at when they do, you also want to see all of the customers that link back to you—well, if you’re a stats junkie you probably want to know a whole lot more than that!
Google Analytics has the ability to answer these and other questions, and present those answers in lovely charts and graphs so that you have a visual representation of what is actually happening on your website. The GA reports are all real time and web-based so you can check them out at any time of day. You can even look at them over morning coffee or while watching the Late Show if you wanted. Not only does Google Analytics give you all of the great chart, graphs, and stats you need to really impress the other kids at the office, but it gives them to you on demand!
The up-to-the-minute reports provided by Google Analytics and their easy to read format is just one of the many reasons why Google Analytics is the right tool for you. Pretty graphs are nice—who doesn’t love pretty graphs? However, you can usually get someone to provide you with a pretty graph. It is the fact that you can get these pretty graphs at any time of day that makes this tool a winner. The canned reports that come with the tool are useful and provide you with the typical statistics needed to make site-based decisions.
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7 Marketing Technology Tools Small Businesses Should Know About
It’s All in the Numbers
Fans of the TV show Mad Men know that the world of advertising and marketing was once dominated by creative types who were always trying to come up with the perfect slogan to pitch their products. That world has changed. Of course there are still lots of creative people involved in marketing, but the field is becoming increasingly dominated by people who work with numbers.
Companies like Varick Media Management, recently profiled in the New York Times, are developing new ways to use statistics to measure the effectiveness of marketing efforts. In a recent ad campaign for Vespa scooters, Varick placed 27 different ads on a variety of websites. Some ads focused on price, while others highlighted the fun of owning a scooter. Some offered a free T shirt; others offered zero-interest loans. The ads used different shapes and different illustrations. After the campaign had been running for a while, Varick was able tell its client which ads were most effective by counting clicks.
This kind of statistical approach doesn’t just measure an ad’s effectiveness. It also tells a marketer what type of person is viewing an ad, at what time of day, and on what day of the week. This information allows marketers to adjust their campaigns on the fly as they learn what’s working and what isn’t. It also allows them to try out different approaches before they make major investments in TV or print campaigns. For example, which works better in an ad for sunscreen: a little girl or a woman in her twenties? Statistics from Internet advertising can help marketers choose which one to use.
Marketing technology is not just for major corporations with million dollar ad budgets. Small businesses can also play this new numbers game. Here are some of the tools that are currently available:
Web analytics. Many software companies have developed tools to help marketers collect and analyze data on how visitors interact with their websites. For example, an analysis might show which landing pages encourage visitors to make a purchase.
CRM. Customer relationship management (CRM) uses software tools to help a company keep track of its customers — who its best customers are, what they buy most often, what new products they might be interested in.
Online surveys. These powerful tools can give marketers vital insight into what customers value and how they make purchasing decisions. Online surveys are an efficient way to profile different categories of customers and identify their needs.
EMM/MRM. Enterprise marketing management (EMM) uses software tools to manage and measure all aspects of a company’s marketing efforts. The goal is to determine which efforts are producing the greatest return on investment. Marketing resource management (MRM) is a part of this effort. It allows a company to manage and coordinate it marketing resources. SEO. Search engine optimization is a method of bringing more visitors to a website by using appropriate key words. The goal is to move the site closer to the top of lists generated by search engines such as Google.
Media buying. Companies such as Mediabank help marketers use their data to make media buying decisions. These firms also offer software to help marketers track the effectiveness of their ads.
Social bookmarking. Sites like delicious.com allow people to share their lists of bookmarked sites. People can check out their friends’ lists or search lists by key words called “tags.” Marketers can encourage visitors to bookmark their site on shared lists, gaining broader exposure for their site and attracting more visitors.
Jaime Brugueras, Ph.D., is founder of Mineful.com, a market research and analysis software that caters both the powerful and occasional user. Mineful’s web-based software tools cover a range of marketing applications from data collection to advanced market analysis including segmentation, survey research, and predictive analytics. Sign up for a FREE unlimited time trial at Mineful.com.
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What You Do Not Know About Search And Web Analytics
I’M THE NUMBERS GUY. IN an interactive agency full of creative, vibrant, idea people, I’m the guy wearing the Coke-bottle glasses and pocket protector who counts all of the traffic to our clients’ sites.
I analyze Web traffic, campaign data, and the like to describe and explain users’ behaviors and how those behaviors impact business goals. Something not many people do or understand. And when you’ve done what I do for as long as I’ve done it (about seven years now), you tend to get a little full of yourself. Well, at least I do. People in marketing are often anxious about math and Microsoft Excel. I do what I can to foster that angst in the name of job security.
However, being the results guy has led me to the often mistaken conclusion that I can get the whole picture using the site data at my disposal. I can tell you what users’ needs are by where they go on a site. I can tell you where users run into trouble by where they leave a site, particularly if they leave in the middle of a process. I can tell you about users’ expectations of the information architecture by the paths they take, the paths they don’t, and by which ones convert better.
But I’ve got to admit that Web traffic data can’t tell you everything. It can’t tell you much about users’ intent. It can’t tell you what users are really looking for or how they would describe what they’re looking for. Fortunately, that’s where my friends in the search engine marketing department come in.
Of course I believed that I understood search for years. Yes, I understood the difference between an organic and a sponsored listing. I understood what paid inclusion was, how some engines powered others, and why your search rankings may not improve overnight. I even understood what meta tags were, why they were so important in the past, and why they are now so marginalized, poor things.
What I didn’t see was the big picture. Understanding how users search, what keywords and engines they use, and how they respond to content within the context of their search peels another layer off the onion of true understanding (I’m sorry for that analogy, I really am). By looking at how users find your site, you can learn so much more about intent and perspective than you can by simply looking at a user’s path out of context.
A great example of this deeper understanding occurred while I was working with our search marketing team to develop and measure keyword categories. We took the keyword list we had selected for optimization and created logical groups. By looking at keyword groups, we were essentially building customer segments that gave us greater insight into behavior. We can now track the popularity of searches within keyword groups to see the effect of business cycles, news, and promotion on search behavior. We can also track conversion by keyword group to better understand how our client’s site meets the needs of different audiences.
I will resist the temptation to say that after working with our search marketing team, I now know all there is to know. What I think I’ve learned is that I had better take the thick glasses off before they ruin my vision. And hopefully what you’ve learned is that there’s a lot more to site traffic and search marketing than meets the eye.
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Related Web Analytics Articles
All You Need to Know about Web Analytics
So, you think you’re off to a good start because you finally got your new Web site up and running. You even have one of those counters at the bottom of your homepage so you know exactly how many people visit your site. Done patting yourself on the back yet? When you are, it’s time to move your site to the next level. It’s time for Web Analytics.
Web Analytics may sound like some sort of complex configuration for your web site, but for amateur Web page developer and internet retailers, Web Analytics is actually an incredibly useful, and easy, tool. In one fell swoop, Web analytics can help you figure out all the important information about people who visit your site. Put simply, it’s a way to study who visits your site, what they do while they are there, and why they leave. We’re talking about, all the Whos, Whats, Wheres, Whens, and Whys.
If you’re looking to sell something on your site, Web analytics can tell you what product pages are attracting the most viewers, which ones the least. The tool can even tell you what parts of your site are confusing to your visitors. And it can tell you where your biggest customers are coming from.
If you’re looking to market yourself on search engines, there’s no better way than Web Analytics. The tool allows you to figure out which keywords work best to drive traffic to your site. It can help you figure out how many hits you’re receiving from your advertising campaigns. That way, you can build your Web content to focus on those keywords and campaigns, and to drive even more traffic to your site.
The benefits of Web analytics are many, so here is just a short list of the main ones.
Web Analytics can:
• provide a traffic count. But unlike those basic counters on the bottom of a homepage, Web Analytics can breakdown your visitors by how many are new, or “unique,” visitors, and how many are repeat visitors, along with what pages, and how many pages, they viewed.
• track down the IP address of your visitors, which is like their numerical address on the Web where the visitors are coming from. Not only that, you can track them down to their geographical, real-world location, too, as well as the time of day that they came.
• breakdown individual visits by the entry page, where the person first landed at your site, and the exit page, the last page they visited before they left. Entry pages generally show that the visitor may have bookmarked your site on that page, probably because of its valuable content. Exit pages, on the other hand, could be your site’s most boring content.
• count the total time that visitors spent on your site, and exactly what path they took through the site. This can give you the better idea about how well-designed your Web page is, so you can learn how to better design your site’s navigation to direct visitors where you want them to go, and get them to stick around your site longer.
• trace your visitors back to the links that brought them to your site. The more links other Web sites have to your pages, the better. On the other hand, visitors may have come straight to your site, which is also not too shabby. It could mean that word-of-mouth on your site is working.
• weigh the value of search engine keywords in your Web content. You could find out what search terms visitors are using at your site. And you could also analyze which terms people are using at search engines to find your site. Either way, it’s a great way to optimize your content to what your visitors are looking for.
The ultimate benefit of Web Analytics is to make your site more worthwhile to its visitors. But of course, you want to make it more worthwhile to you too.
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Web Analytics and Your Website – What You Need to Know
When it comes to the web, information is king. Indeed, the web itself is information, a massive collection of articles, videos, blogs, news stories and photographs trying to convey a message to various audiences scattered around the world. The big sensation over the last year has been Twitter, a system built around condensing information to a mere 140 characters and broadcasting it out to interested users with a minimum of frills and features.
YouTube, a site where literally anybody can upload their videos for the appreciation of others, became the fourth most popular site on the Internet in less than a year. Compare that to newspapers and television, which both have been experiencing decreasing viewership in recent years. People need, want, and will seek out every conceivable sort of information, and the Internet is the place to find it.
Who Wants To Know?
Information isn’t just of use to the casual browser or dedicated auction enthusiast, however. Equally and increasingly interested are the very people posting content to the many pages on the web. Who is visiting which pages? How much traffic is your site getting, and how does it measure up against traffic going to similar sites? What has changed since you put up the big new advertising system last year? Necessity being the mother of invention, this increasing craving for varied and precise forms of information has led to the steady growth of a field called Web Analytics.
What Are You Looking At?
Put simply, Web Analytics is a system of study dedicated to collecting, measuring, and reporting on web and Internet data. This general idea breaks down further into two broad disciplines. The first is on-site analytics, which concerns itself with the journey of each user to a website, and is of primary concern to the owners of that site. It records information ranging from a record of which pages are being visited to a comparison of which pages garner more purchases from visitors. Off-site analytics focuses on information on the Internet as a whole, such as what websites more people are visiting, and what sites are being talked about most frequently. Both methods seek to answer the key question for any website operator – what are people looking at?
But What Does It All Mean?
Proper Web Analytics goes a step further than simple data collection, however. It also concerns itself with interpretation of the data in a context that allows the site owner to take appropriate steps. Let’s use the advertising campaign mentioned earlier as an example. Simple web measurement would be the collection of how many hits and purchases the site gathered before and after the campaign. A serious analytic comparison would explain how quickly purchases picked up after the change, what products and portions of the site drew more traffic as a result, and which pages remained unaffected. In short, web measurement is the gathering of the data; Web Analytics is the comparison and interpretation of that data.
The importance of the analytics field to the modern site owner can be observed in the sheer volume of material available on the subject. Sites offer free programs allowing users to set their own metrics, and others can be purchased, offering extra features and a professional interface. Hardcover and electronic format books have been published dealing with the material, and people have formed associations for the purpose of standardizing Web Analytics methodology and terms.
There is even a Web Analytics conference, the E-metrics summit, held in Santa Barbara, California and London, England each year. Going even further, there are listed job offerings in the field that offer salaries approaching 0,000 a year. Clearly this is not a passing fad, but a serious, vital step for any website interested not just in drawing an audience, but keeping it.
It’s All About Information
Of course this all begs the question – how does a user get started. Moreover, to what degree should they seek to implement Web Analytic tools and techniques? Perhaps a bit counter-intuitively, the quest for information begins with information. Site owners know what they want to accomplish with their sites, be it promoting a specific product or generating an audience for geopolitical discussions in a casual atmosphere. This information is the best place to start because it allows the user to begin understanding what information will help them pursue their goal.
For example, if a page is intended to promote an e-book series, then the user wants to know what information will help them do that promotion. They can then look for analytic tools that will tell them what pages are more successful at selling e-books, and what techniques are less successful.
Taking the time to sit down and think through the purpose that analytic information is ultimately intended to accomplish will make the search easier, and more fruitful from the beginning. With this basic framework established, the next step is the web itself. A simple web search on ‘Web Analytics’ or ‘Web Analytics for beginners’ will return a substantial amount of information. From there users can locate articles, videos, and e-books that will help them make the decisions they need to make their websites successful.
Enzo F. Cesario is a digital brand engagement specialist and co-founder of Brandsplat which employs Brandcasting, informative content and state-of-the-art Internet distribution and optimization, to build links and drive the right kind of traffic to e-commerce websites. To get the free Brandcasting Report go to www.Brandsplat.com or visit the blog at www.ibrandcasting.com
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Why You Must Know Your Traffic! The Power Of Using Web Analytics
Who are your customers? Who is coming to your site and how are they getting there? How many of them are purchasing services or products? How do you know?
If you don’t use web analytics to track the behavior of traffic to and on your site, then you won’t know the answer to any of these questions! If you don’t know the answers to these questions, then you won’t know if you need to change your advertising sources, upgrade your products or services, or rearrange the content and pages on your site. In order to know what is effective and what isn’t, you have to analyze your traffic.
How do you analyze traffic? The best way is through tracking software. Tracking software will let you know some key information about your traffic. One of these is ‘bounce,’ that is, when a visitor comes to one page on your site and doesn’t explore further before leaving. If most of your visitors bounce right off your site, it doesn’t matter if you get 10,000 visitors a day. What you need is targeted traffic, visitors who land on your site and stay there, exploring what you have to offer.
You may find that your bounce rate on one page of your site is extremely high, while other pages exhibit a lower rank. Now, not only do you know that this is happening, but you know exactly where it’s happening and you can fix that page so that it entices people to stay.
The next thing that your web analytic software can do for you is check out where your visitors are coming from. How many typed in your address directly? How many came through a link on a search engine? How many linked to you through another site? You may be paying for advertising on a site that is creating any traffic for you. Now you know and you can cancel that advertising subscription and save yourself some money. You may see that you are getting a high amount of traffic from another site. Perhaps you will choose to target similar sites for link backs in hopes of getting the same results.
Where do your visitors go once they get to your site? Are they landing on the pages you want them to? Are they filling out your forms or purchasing your inventory? How many are returning and how many come just once? It is with this information that you will be able to use web analytics to further figure out what it is that your site needs in order to convert visitors into buyers. This is called a conversion rate, the percentage of visitors to your site who make a purchase or subscribe, and it is critical in building a successful website for your business. In fact, it is the entire point of web analytics and the reason for carefully and accurately tracking your visitor’s activities: to raise your conversion rate as much as possible.
Improving your conversion rate starts with tracking and web analytics. Without the accurate information, you cannot analyze the activities of your visitors. When you analyze the activities of your visitors and compare the results to what you would like to see happen on your site, page by page, then you can make changes to achieve those goals. After you make changes, check your numbers and use web analytics again to figure out what needs to be changed next. In this way, you can stop wasting your time and money on advertising and SEO techniques that aren’t drawing or maintaining traffic and stick to what works, pulling targeted traffic and turning customers into repeat customers.
Author: Karra Maxim Website: http://www.bluepec.com Karra writes for Blue PEC, a cheap web design agency.
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Related Web Analytics Articles
Web Analytics is the Supreme Way to Know your Website and Web Traffic
Web analytics involves the process of tracking and monitoring of individual visitors to your website. It is important for the webmasters to perform to know about the visitors and their activities through web analytics. At Ace Internet marketing, our services on web analytics help the webmasters to optimize their websites and online marketing campaign.
Web analytics has been currently accepted as the scientifically adequate method of gaining information to optimize online business performance. Real-time measurement of web traffic helps the webmaster and the executives of all level to systematically develop their strategies to maximize their internet marketing. Website visitor analytics provides the webmaster a detailed view of visitors interacting with the site.
Web analytics is the process to know about-
The number of visitors and page views you have
Who are the visitors to your website and where are they from
How long the visitors stay on your site for
Which are the pages that they viewed
What are the most/least popular pages on your site and why
How most of the visitors find your site and which site sends maximum visitors
What are the browsers that the visitors use
What are the product and services of the website that are looked for by the visitors
What keywords or key phrases has most visitors-to-sales conversion
How your site performs in comparison to its competitors
At Ace internet marketing we analyze the links through which visitors come to your site and perform session tracking process to bring a unique identification number to each customer. All these above information are significant as they provide tidbits about the website traffic and their performance. Webmasters always need these data for web analytics or visitor tracking to enhance their own performance for a better online business. Visitor analytics is the way to update the webmaster about the visitors to their sites. It also makes them plan their strategies to update and optimize their sites.
It does not matter what is the size or type of your website, the vital thing is to understand your website and the visitors you are getting to it. Our range of services on web analytics will help you know and measure your website and traffic.
Aidan Doran is a freelance author who writes about Internet Marketing . For more information obout SEO visit his website: www.aceinternetmarketing.ie.
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Web Analytics: Get to know more about your visitors
Web Analytics actually involves analysis of a series of quantitative indicators that provide a good idea about the behavior of visitors to a particular website. The analysis helps in evaluating the performance of your website so that you may take corrective measures if anything goes wrong. Web analytics services include the collection of visitors’ data from log files and the tagging of each webpage with JavaScript. The analysis will help you in identifying whether the visitor is new or the old one. With these reports, you come to know about the strengths and weaknesses of your website. You also come to know which pages were visited most by the users and which keywords are more relevant for your WebPages.
There are two categories of web analytics services. These are off site and on site analytics. Off site analytics includes the measurement of site’s visibility, potential audience and the buzz in the online market. On site web analytics includes performance of your site in a commercial context. It involves writing of good quality landing pages so that users may be prompted to buy a product from your site.
A web analytics company will analyze several factors like number of new, unique or repeat visitors, bounce rate, page view and session durations, active time, engagement time, click path, page depth, exits, hits etc. After analyzing all these factors, an analytics service provider will give you informed advice to boost the sales of products and services that your website offers.
Prominent methods that web analytics companies employ to know about the nature of visitors to your site are web server log file analysis, page tagging, sniffing, and click analysis. All of these methods have their pros and cons and no method could be considered fool proof. A web analytics service provider will proceed systematically to know the performance of your website on the internet. First and foremost, he will identify the basic needs and expectations of your prospective customers. Thereafter, he will identify the goals of your site and recommend necessary changes in it. Finally, he will suggest ways to improve your marketing campaigns and strategies.
Some people think that more hits mean more revenue for their company. This is not true all the time. What if you have more hits and also high bounce rate? In that case, you will be having losses despite more traffic to your site. Bounce rate increases if your site attracts wrong type of traffic or your WebPages do not provide the information which the users are looking for. A credible web analytics company will also give due consideration to drop out rate of the visitors. The web analytics service provider should email or call the visitor to know the reason why exactly she or he abandoned the site? But before he could do so, he must get the contact information of the visitor. For this, one should prompt the visitor to furnish his contact information before he orders a product or navigates away from your site.
Anishka is a writer. She has more than 10 years of experience in Travel Industry. She is assisting iSearchsolution last 5 years.
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Related Web Analytics Articles
Everything You Wanted To Know About Web Analytics
Online business is very dynamic in nature. To be competitive, you need to be as dynamic as your online business is. Means, you should be able to analyze the performance of your site and your business with just one or few simple clicks of your mouse. However, it may not be possible for you to do all this of your own as you might be having other important and pressing engagements. Therefore, you will have to hire the services of a professional web analytics consultant to do all the necessary homework for you.
There are few important jobs that a web analytics consultant has to do regularly for your online business. The person will have to first identify the prime needs of your targeted customers and set the clear goals for your website. He will have to increase the conversion rate of your visitors. He will have to streamline the internal navigation of your web pages and devise ways to increase repeat sales. The consultant must also maintain a log file in which he should record details of users’ login sessions like their bounce rates, repeat visits, number of first time unique visitors, how long the user remained on your web pages and when he navigated away from your current page etc.
A lot more is involved in the successful utilization of web analytics services. It involves the maintenance and analysis of server log files. A large number of free tools are available that will convert these server log files into readable and organized reports. Some of these tools are Absolute Log Analyzer, Affinium NetInsight, ClickTracks, WebAbacus and WebTrends. Absolute Log Analyzer allows you to generate about 160 reports in which you can also employ parsing filters. ClickTracks is another important web analytics tool that lets you to analyze the behavior of your visitors. You can also get instant reports on return on investment (RIO) and pay per click campaigns (PPCs).
However, each of the above web analytics services tools has its own limitations. These tools provide you important information about your user behavior but you can do little to increase their conversion rates. For this, you will need to take help of more advanced page tagging tools like MatrixStats PHP Web Statistik and Urchin that will help you to identify unique visitors, their IP addresses and geographical locations.
A good web analytics services practice is to collect contact information from the visitors of your site. At times it happens that readers visit your web pages several times before placing an order for a purchase. A web analytics consultant should write or call such visitors and enquire from them what made them not to place order with you when they visited your site for the first time and what made them to place the order this time? One more important web analytics practice is to track the performance of your competitors and devise strategies to outwit them.
Anishka is a writer. She has more than 10 years of experience in Travel Industry. She is assisting iSearchsolution last 5 years.For more information about Web analyticsvisit our website iSearchsolution.
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