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The Power of Google Analytics
Internet marketing efforts need to be tracked so you know if you are using your resources wisely. Google analytics is a good, free tool you can use to track traffic sources, conversion rates, etc.
Make sure you have Google analytics or some other type of analytics installed on your website.
Traffic Sources
You want to know where your traffic is coming from and where it is not coming from. This will help you allocate your resources properly. Google Analytics is able to track where your site visitors are coming from, where they go on your site, etc.
A few examples of where your traffic may come from:
- Search Engines (Google, Yahoo, Bing, etc)
- Pay-Per-Click campaigns
- Twitter, Facebook, etc
- Articles and press releases that include links
- Websites that have your links
- Etc.
Having this information can help you have a more effective Internet marketing plan.
Easy Come, Easy Go
It is easy to find out where the traffic comes from and what page they leave from. Both of these pieces of information are valuable. Knowing them can help you identify if your Internet marketing strategy is working.
The page people enter your site on is important. You want to make sure they arrive on your website on a page that has a focused message for what they are looking for (most websites have multiple entry points, each focused on a different search term). Pay careful attention to what page your visitors land on and make sure it is well designed and well written.
The page visitors leave your website on is also important because it may identify a problem with your site. If you find that a certain page is the primary exit point you want to see if there are any technical or other issues with that page that make people leave your site.
Conversion Rates
Though it is important to learn about where your traffic is coming from it is more important to know where your sales are coming from. Conversion rates in Google Analytics are tracked by traffic source. You can see where your actual buyers are coming from so you can put more emphasis on those resources.
Google Analytics is important to add to a website. Learn about your website traffic, conversion rates and more so you can make important tweaks to your Internet marketing strategy. It’s free to use so all you have to do is go for it.
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The Power of Myspace
Traditional ways of generating traffic to a website have revolved around PPC advertising, search engine optimization, reciprocal linking, content generation, and a wide variety of other means. As the internet continues to evolve another form has made waves in the online world: Myspace. Myspace is categorized as a “social networking site.” What that means it is it is a gathering center for almost everyone. People find old high school friends, arrange for potential dates, communicate with friends, and most importantly to those in the SEO and web analytics fields they use myspace to promote a product or service. Although advertising businesses is technically against myspace’s terms and conditions (they would rather you pay to advertise) hundreds of thousands of businesses and bands reside on myspace. With reports of 100 million users of myspace the potential for promotion is incredible. Myspace, for the first time ever directed more traffic to online retailers last month than yahoo did according to hitwise. That was just from paid advertising, not from individual users of the site.
As an example of the power of myspace we had a staffer create a myspace profile with her name, a few pictures, and a description of the company she works for, us. She added her friends, and then added some friends of her friends. Within four days she had over 650 friends that generated hundreds of hits onto our main website. At the time of this article she was upto 3000 friends in two weeks of Myspace membership. Other myspace members had tens of thousands of friends, and used the myspace bulletin feature to send traffic to events that they were planning, or invitations for their “friends” to visit their website for a new promotion. In addition to this your website link is indexed by Google, further enhancing your position for link building as well. The potential unique visitors that myspace can generate is increasing important on today’s rapidly changing internet. If you have any further questions that we haven’t clearly addressed, or just need some advise feel free to email us at info@sonicko.com or visit us at http://www.sonicko.com
Jeff Lawrence is the owner of Sonicko Consultanting. This article may be reused provided that the full content is published. Sonicko focuses on web analytics and search engine optimization and is based out of Los Angeles, CA. You can reach them at their website at http://www.sonicko.com
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Related Web Analytics Articles
Using The Power Of Web Analytics To Increase Website Traffic
Who are your customers? Who is coming to your site and how are they getting there? How many of them are purchasing services or products? How do you know?
If you don’t use web analytics to track the behavior of traffic to and on your site, then you won’t know the answer to any of these questions! If you don’t know the answers to these questions, then you won’t know if you need to change your advertising sources, upgrade your products or services, or rearrange the content and pages on your site. In order to know what is effective and what isn’t, you have to analyze your traffic.
How do you analyze traffic? The best way is through tracking software. Tracking software will let you know some key information about your traffic. One of these is ‘bounce,’ that is, when a visitor comes to one page on your site and doesn’t explore further before leaving. If most of your visitors bounce right off your site, it doesn’t matter if you get 10,000 visitors a day. What you need is targeted traffic, visitors who land on your site and stay there, exploring what you have to offer.
You may find that your bounce rate on one page of your site is extremely high, while other pages exhibit a lower rank. Now, not only do you know that this is happening, but you know exactly where it’s happening and you can fix that page so that it entices people to stay.
The next thing that your web analytic software can do for you is check out where your visitors are coming from. How many typed in your address directly? How many came through a link on a search engine? How many linked to you through another site? You may be paying for advertising on a site that is creating any traffic for you. Now you know and you can cancel that advertising subscription and save yourself some money. You may see that you are getting a high amount of traffic from another site. Perhaps you will choose to target similar sites for link backs in hopes of getting the same results.
Where do your visitors go once they get to your site? Are they landing on the pages you want them to? Are they filling out your forms or purchasing your inventory? How many are returning and how many come just once? It is with this information that you will be able to use web analytics to further figure out what it is that your site needs in order to convert visitors into buyers. This is called a conversion rate, the percentage of visitors to your site who make a purchase or subscribe, and it is critical in building a successful website for your business. In fact, it is the entire point of web analytics and the reason for carefully and accurately tracking your visitor’s activities: to raise your conversion rate as much as possible.
Improving your conversion rate starts with tracking and web analytics. Without the accurate information, you cannot analyze the activities of your visitors. When you analyze the activities of your visitors and compare the results to what you would like to see happen on your site, page by page, then you can make changes to achieve those goals. After you make changes, check your numbers and use web analytics again to figure out what needs to be changed next. In this way, you can stop wasting your time and money on advertising and SEO techniques that aren’t drawing or maintaining traffic and stick to what works, pulling targeted traffic and turning customers into repeat customers.
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Article from articlesbase.com
Why You Must Know Your Traffic! The Power Of Using Web Analytics
Who are your customers? Who is coming to your site and how are they getting there? How many of them are purchasing services or products? How do you know?
If you don’t use web analytics to track the behavior of traffic to and on your site, then you won’t know the answer to any of these questions! If you don’t know the answers to these questions, then you won’t know if you need to change your advertising sources, upgrade your products or services, or rearrange the content and pages on your site. In order to know what is effective and what isn’t, you have to analyze your traffic.
How do you analyze traffic? The best way is through tracking software. Tracking software will let you know some key information about your traffic. One of these is ‘bounce,’ that is, when a visitor comes to one page on your site and doesn’t explore further before leaving. If most of your visitors bounce right off your site, it doesn’t matter if you get 10,000 visitors a day. What you need is targeted traffic, visitors who land on your site and stay there, exploring what you have to offer.
You may find that your bounce rate on one page of your site is extremely high, while other pages exhibit a lower rank. Now, not only do you know that this is happening, but you know exactly where it’s happening and you can fix that page so that it entices people to stay.
The next thing that your web analytic software can do for you is check out where your visitors are coming from. How many typed in your address directly? How many came through a link on a search engine? How many linked to you through another site? You may be paying for advertising on a site that is creating any traffic for you. Now you know and you can cancel that advertising subscription and save yourself some money. You may see that you are getting a high amount of traffic from another site. Perhaps you will choose to target similar sites for link backs in hopes of getting the same results.
Where do your visitors go once they get to your site? Are they landing on the pages you want them to? Are they filling out your forms or purchasing your inventory? How many are returning and how many come just once? It is with this information that you will be able to use web analytics to further figure out what it is that your site needs in order to convert visitors into buyers. This is called a conversion rate, the percentage of visitors to your site who make a purchase or subscribe, and it is critical in building a successful website for your business. In fact, it is the entire point of web analytics and the reason for carefully and accurately tracking your visitor’s activities: to raise your conversion rate as much as possible.
Improving your conversion rate starts with tracking and web analytics. Without the accurate information, you cannot analyze the activities of your visitors. When you analyze the activities of your visitors and compare the results to what you would like to see happen on your site, page by page, then you can make changes to achieve those goals. After you make changes, check your numbers and use web analytics again to figure out what needs to be changed next. In this way, you can stop wasting your time and money on advertising and SEO techniques that aren’t drawing or maintaining traffic and stick to what works, pulling targeted traffic and turning customers into repeat customers.
Author: Karra Maxim Website: http://www.bluepec.com Karra writes for Blue PEC, a cheap web design agency.
Article from articlesbase.com
Related Web Analytics Articles
The Power Of Web Analytics In Minimizing The Digital Divide
With increased internet utilization comes a similar number of web scams and website content management technicalities that could jeopardize a fairly organized company’s marketing profile. The web analytics assists you take care of web traffic in an entirely different and safe way. It offers you correct measurement and focused analysis of your website. It does this by collecting, evaluating and reporting on the web traffic.
Web analytics will furnish you with great and helpful insights into your website interchange and advertising efficacy. With such technology your internet and web site use is not just smarter and friendlier but also a lot more efficient. It is versatile and has unmatched ergonomic and powerful of use to assist you in analyzing the information that you transfer, accessibility or retrieve from the internet. With such you are well ready to drive your web marketing initiatives a notch larger. You will have the capability to make adverts with better and helpful targets as well as create superior converting websites for your agency or personal use.
Web analytics offer you superior segmentation with top of the range interactive segment builder so that you are able to isolate and scrutinize all the subset of your website. You can also have it customized to give you the info you want as a substitute of generating variables that you may not necessarily find useful. With this kind of versatile customization and monitoring you will get customs reports when and where you want and precisely the way you want them.
The world is quickly growing to be a global village and such web site transactions and e-commerce will be inevitable to you if you want to be related at the global arena. And Web analytics is giving you the secret and the optimum key to success and upward mobility. You will be able to trace all your web transactions and identify your income resources. Today it is slowly enlarging its territories from just a software to measure your web traffic to a far more useful tool that you can utilize for your organization band market place research. With this tool you will be capable to measure results of your launched ads and look at how your website modifications in tandem to popularity, trends and visitor numbers.
With Web analytics you get increased web page views and visits for your website account. It aids you to get the appropriate keywords so that you can target, engage and convert more buyers thus increasing your market place range considerably. With this technology you will be able to properly recognize your website usage therefore optimize on the greatest ways to boost your trade.
Be sure to take a look at web analytics now.
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The Power of Using Web Analytics
Why You Must Know Your Traffic! The Power of Using Web Analytics
Who are your customers? Who is coming to your site and how are they getting there? How many of them are purchasing services or products? How do you know?
If you don’t use web analytics to track the behavior of traffic to and on your site, then you won’t know the answer to any of these questions! If you don’t know the answers to these questions, then you won’t know if you need to change your advertising sources, upgrade your products or services, or rearrange the content and pages on your site. In order to know what is effective and what isn’t, you have to analyze your traffic.
How do you analyze traffic? The best way is through tracking software. Tracking software will let you know some key information about your traffic. One of these is ‘bounce,’ that is, when a visitor comes to one page on your site and doesn’t explore further before leaving. If most of your visitors bounce right off your site, it doesn’t matter if you get 10,000 visitors a day. What you need is targeted traffic, visitors who land on your site and stay there, exploring what you have to offer.
You may find that your bounce rate on one page of your site is extremely high, while other pages exhibit a lower rank. Now, not only do you know that this is happening, but you know exactly where it’s happening and you can fix that page so that it entices people to stay.
The next thing that your web analytic software can do for you is check out where your visitors are coming from. How many typed in your address directly? How many came through a link on a search engine? How many linked to you through another site? You may be paying for advertising on a site that is creating any traffic for you. Now you know and you can cancel that advertising subscription and save yourself some money. You may see that you are getting a high amount of traffic from another site. Perhaps you will choose to target similar sites for link backs in hopes of getting the same results.
Where do your visitors go once they get to your site? Are they landing on the pages you want them to? Are they filling out your forms or purchasing your inventory? How many are returning and how many come just once? It is with this information that you will be able to use web analytics to further figure out what it is that your site needs in order to convert visitors into buyers. This is called a conversion rate, the percentage of visitors to your site who make a purchase or subscribe, and it is critical in building a successful website for your business. In fact, it is the entire point of web analytics and the reason for carefully and accurately tracking your visitor’s activities: to raise your conversion rate as much as possible.
Improving your conversion rate starts with tracking and web analytics. Without the accurate information, you cannot analyze the activities of your visitors. When you analyze the activities of your visitors and compare the results to what you would like to see happen on your site, page by page, then you can make changes to achieve those goals. After you make changes, check your numbers and use web analytics again to figure out what needs to be changed next. In this way, you can stop wasting your time and money on advertising and SEO techniques that aren’t drawing or maintaining traffic and stick to what works, pulling targeted traffic and turning customers into repeat customers.
Biography
Author:Karra Maxim
Karra has 5 years of experience using cheap web designers.
Article from articlesbase.com
Find More Web Analytics Articles
The Power Of Google Analytics
If you don’t already know about Google Analytics you and your company are missing out on a great resource and a vast amount of business potential. Google analytics give you more information and guidance on the performance of your web site than just about any other tool available today!
Since I began using the Google Analytics program my eyes have been opened to all sorts of information that I previously took for granted. Many of the site statistics packages that I had used in the past offered a lot of valuable tools and information and gave me great insight into which of my pages were being hit, how many times, and other typical bits of data. The Google program takes these principles and accelerates them beyond anything that I’ve seen to date!
Google’s analytics tell me all kinds of things down to what screen resolution my customers have on their computers, what color space they’re using all the way to what ISP they’re using and beyond. They have graphs, pie charts, and lists all built around your site and how its performing. The best part is you can juxtapose almost any of the graphical data with any other set of graphical data that is provided. You can see, for example, how many hits you’ve received in the last week, compared to how many of those hits were new visitors!
But it goes a lot further than that! The Google analytics program also shows you an impressive interactive world map that shows you which countries, states, and cities have been view your site, when, and how they got there. The program also includes search engine statistics; what keywords are being typed in to search engines to get to your site. It tells you which pages are getting hit the most, how they’re searching for it, and what their internet connection speed is! The Google Analytics program is absolutely phenomenal!
Since I’ve run my sites through Google Analytics, I’ve been able to see what my customers have been searching for, and if I don’t have it, I now have the edge to go get it! I run a video and music production company, and one of our product lines is a long list of sound effects. The Google program has, upon several occasions, turned me on to products (sound fx) that my customers were looking for that I never would have thought about recording. And most of the time I can have those sounds recorded and uploaded in just a few hours. The Analytics update daily, so its like getting custom requests from customers each day!
Another fascinating thing that I’ve seen on here in relation to traffic is its ability to show you how people are getting to your site. The reason this is helpful is that it shows me what percentage of my customers are reaching me from search engines, which search engines, what percentage of customers are reaching me through referrals, what or where they were referred from, and lastly, what percentage of my customers were direct traffic and what they were typing in to become direct traffic. The information that I’m getting from the referral data is showing me which of my marketing campaigns are working and which ones aren’t doing so hot. This daily influx of information allows me to make quick, easy changes to my marketing strategies and track how they’re doing on an almost daily basis!
When used in conjunction with Google’s other tools, Google AdWords, Google AdSense, Google Base, and Google Business Solutions among others, Google Analytics is a powerful and infinitely useful resource for any smart business owner. If you aren’t using this tool you’re behind the times and behind your competitors! Google Analytics has more power in its little pinky than just about anything else you’ll find on the web. And the best part is… It’s Free!
Adam Benson is the CEO and head engineer of Sleep Deprived Productions. SDP specializes in Video and Audio Effects and Post-Production. To learn more check them out at http://www.sleepdeprivedproductions.com
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