Currently viewing the tag: "statistics"
What is a Bounce Rate? An Introduction to Website Analytics and Statistics
The bounce rate (BR) statistic has given webmasters unparalleled insight into the behavior of visitors to their website. It adds depth and intelligence to website analytics and offers the ability for webmasters to analytically measure the success of their landing pages and site content. But the term Bounce Rate is often misunderstood, even by the veteran webmasters and metrics analysts. What is a bounce rate? And how exactly can it be used to gather meaningful intelligence from web analytics? This article will attempt to shed some light on this very valuable statistic.
Statistical data and analytics are just figures and numbers that webmasters collect to gather information about the performance of their websites. Here we’ll precisely define BR and learn a little about the information it conveys:
Definition of Bounce Rate
Bounce Rate essentially gauges how interested a visitor to your site is in your content.
When your sight catches a reader’s interest, they are more likely to explore your content and browse throughout the pages on your site, decreasing your BR.
When your site does not interest a reader, they leave without browsing through many pages of content, increasing your bounce rate.
The BR statistic doesn’t necessarily capture the success or conversion rate of your website: it is simply a measurement of a user’s interest in reading the various pages of content on your site. Some sites are set up so as to convert without requiring the user to browse around; at the same time, some users don’t need to browse through a site’s content before converting. Different webmaster strategies and browsing behaviors can produce the same conversion statistics.
Using the BR to increase the success of your site will require some important decisions about how you arrange content on your website. These decisions could be superficial, but they could also necessitate fundamental changes in your site’s design, layout, and page hierarchy.
The most basic information that Bounce Rate conveys is the percentage of users who didn’t surf past their initial landing page on your website. Put another way, BR captures the percentage of users who simply “bounced” off of your website before discovering anything other than the page that they landed on. A user might leave your site for any number of reasons, and every web user has a different approach to surfing the web. To truly use your BR statistic to your advantage, you’ll have to try to put yourself in the shoes of a visitor to your website.
The first question that most webmasters ask is, “What is a good bounce rate?”
This is often a difficult question to answer because each website serves a specific purpose. There’s no specific percentage – 10%, 80%, 78.5% — that can be considered universally “good” for a BR. The first step to understanding this statistic is understanding how the statistic is derived.
Web users don’t punish webmasters by leaving their websites – they leave when they were unable to find the information or features that they were looking for. It’s as simple as that; if a user isn’t satisfied with what he or she saw when they landed at your site, then they’ll leave. The Bounce Rate basically answers the question: “How many visitors to my website were inclined to stick around?” which is a very difficult question to interpret and is what makes it such a complicated statistic.
Taylor Reaume is the author of this article on Cheap Search Engine Optimization . Find more information about Internet Marketing here.
Article from articlesbase.com
Overcoming Entrepreneurial Statistics
The recovering economy is stimulated by small business growth and entrepreneurial ventures, but according to the U.S. Small Business Administration, roughly 50% of those businesses will fail within the first five years. A collaborative effort fueled by both the availability of free resources and technology, is abounding to encourage business development, overcome these statistics and regain economic stability.
The U.S. Small Business Administration, more commonly referred to as the SBA, has been helping, advocating and protecting the interests of small businesses because small businesses strengthen the overall economy of the United States. The SBA has stated that, “To succeed, entrepreneurs must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using particular products or services. Business owners should carefully plan their marketing strategies and performance to keep their market presence strong.”
Every John Q. Entrepreneur and business owner has considered the costs and budget expectations of their marketing campaigns. The words: “You need to spend money to make money” now more than ever, are far more realistic than the old saying; “If you build it, they will come.” So, John Q. Entrepreneur writes out the checks for phone book advertising, mailers, billboards, radio advertising and television commercials and “they come”. Quarterly, John writes those same checks and “they come”. This Quarter, operating expenses unexpectedly increase and the advertising budget needs to be cut, the proverbial plug will be pulled on the billboards and/or radio advertising. Which is the least profitable? John Q Entrepreneur, while having utilized developmental resources available through the SBA and other organizations, could’ve made use of growth resources and the technology available through ACI Call Tracking.
In assessing the statistics of failing business the SBA recognizes and advises that; “Today’s very competitive business climate demands that business owners understand and use advanced technologies. Technology is an enabler; it can help a business improve efficiencies and even expand operations.”
By assigning the business’s advertisements its own unique phone numbers, the efficiency or productivity of each ad or marketing campaign can be assessed simply as each call is traced, tracked and recorded.
Additionally, ACI Call Tracking offers its clients Web Analytics. Clients are able to see what key words are being used when customers find their website. Detailed reports are provided as to what pages customers are seeing and how long they are staying.
Web Chatting is made simple for even the least web-savvy client’s of ACI Call Tracking. When an individual visits John Q Entrepreneur’s website, this feature will allow them to chat with one of John’s employees allowing them to ask questions and have a live interaction with his company.
Having addressed those areas 50% of other businesses neglect, John Q. Entrepreneur beats the statistics and succeeds. Through carefully assessing his marketing programs, and holding his advertising accountable, John attracted and retained a growing base of satisfied customers. He let technology enable his business, improve efficiency and expand his operations. ACI Call Tracking provided the means of overcoming the risks and statistics of entrepreneurship.
ACI Call Tracking provides call tracking and recording services for both home and business users. Vsit our website at www.acicalltracking.com or call us at 1-877-464-4505
Article from articlesbase.com
Why Would You Want To Exclude Your IP From Your Google Analytics Statistics?
People get excited about their websites, whether they’re a Mom posting family pics or a huge corporation like IBM. Whether they are used for fun, part of one’s education, or an important business component, websites are something in which people take tremendous pride. So when a new site is launched or new pages are added, the creators want all their family and friends or all their customers and employees to log on and take a look.
But what if tracking the visitors to your site is valuable information? And what if all the extra people that come to the site are skewing that information?
And that, in fact, is the answer to the question, Why would you want to exclude your IP from your Google Analytics (GA) statistics? Actually, that’s only part of the answer to only part of the question, because you may actually want to exclude a number of IP addresses from your GA stats. The visits you, your family, or your employees make to the site could completely cloud the results of you GA stats and render them useless.
Fast way for static addresses
In order to prevent your IP from inclusion, you would typically add a filter to your GA settings specifying your IP, if it was static, meaning it never changes. If you look around the Internet for advice on this you will find some people talking about scripts and code, but GA already has a built-in feature to exclude your own static IP address. In its general Settings menu, you will find a link at the bottom named “Filters Manager.” Click on that, then on “Add Filter,” and you can specify the filter type as “Exclude all traffic from an IP Address.”
If you don’t know your IP address, it is listed in your network data whether you’re using a Windows, Macintosh or Linux OS (Operating System). Hit up your Help menu for how to get it. Now, this doesn’t really solve the problem for the average home-site broadband user, whose Internet Service Provider (ISP) assign a different (“dynamic”) IP address for every session. How do you exclude yourself from GA stats if you have a dynamic IP?
A dynamic solution
There are several ways you can exclude a dynamic IP from being counted by GA. Perhaps the easiest solution lies in the use of a cookie as opposed to filters that block IP addresses by recognition of the number sequence. The idea is to install a cookie and then use the filtering system to watch for that cookie and then ignore all the data from the computer(s) that are storing it. This way you can distribute the cookie to everyone (all your fans, all around the world, using any OS) and be assured that your friends’ visits don’t skew your stats.
To set this cookie you will need to make a new page on the target domain that contains the following code:
< body onLoad=”[removed]__utmSetVar(‘no_report’)” >
This code is needed in addition to the tracking code that should be included on the bottom of every page on your site. The next step involves visiting the site from any computer that you want excluded, so that the cookie is set. You can easily explain the procedure to your family and friends (and do it for your non-tech ones) when you send them the “cookie recipe.”
The final step is to create the filter that will scan for your custom cookie and exclude the data from the cookie-holding computer. Just follow these simple steps or, if you don’t find them simple, get some help from a tech-head in the office or in the neighborhood. There are lots of them around these days, thankfully.
-Enter your GA account and choose Analytics Settings.
-Click on Filter Manager.
-Choose Add Filter, which makes the Create New Filter page appear.
-Key in a Filter Name for this new filter (perhaps use “Dynamic IP filter”).
-In the Filter Type drop-down list, choose Exclude.
-In the filter field, select User Defined
-For the filter pattern, select No Report
-For Make Case Sensitive, enter No.
-In the Apply Filter to Website Profiles section, choose the Available Website Profiles to which the filter should be applied.
-Click on Add to transfer selected profiles to the Selected Website Profiles list.
-Last, click on Finish to create the filter and begin applying it to the incoming data
The last detail of all is to set up all your browsers. If you use different browsers on a regular basis, you’ll need to visit your newly-created “set cookie page” from each one you use. Every browser wants to store its cookies in a particular location.
Amy Armitage is the head of Business Development for Lunarpages. Lunarpages provides quality web hosting from their US-based hosting facility. They offer a wide-range of services from linux virtual private servers and managed solutions to shared and reseller hosting plans.
Article from articlesbase.com
Question by ThankYou: How Can I Get Practice of Statistics (Teachers Edition)?
Hi i am looking to buy the Teacher’s Edition book for “Practice of Statistics” by Daniel Yates, David Moore, and Daren Starnes.
Where can i find it? It seems like their website only sells it to teachers who belong in some high school faculty, not even teachers who tutor kids or whatnot.
Best answer:
Answer by eri
Sorry, the publishers tightly control those volumes – if you can’t prove you’re a teacher, you can’t get one. If you’re tutoring the subject, you shouldn’t need it anyway. Neither should teachers, really. They won’t sell them to anyone because then kids in the class could get it and cheat, and the teacher wouldn’t order it next year.
Know better? Leave your own answer in the comments!
Question by Queuejares Tiyuvy: Do “site statistics” tell a website owner the URL of the page I was viewing prior to visiting their site?
Here’s my concern: I visit the blog of a person, let’s say its a casual acquaintance. He’ll probably guess that it’s me from my IP address since he know the company where I work and doesn’t know anyone else at this company. However, would he be able to figure out that I had been looking at some kinky webpage just before typing in his URL?
I don’t mind if my friend knows that I look I look at his blog, but I don’t want him to know that I also look at foot-fetish sites (or whatever).
Best answer:
Answer by mti2935
if you clicked a link from the previous site to get to his site, then it may be possible for him to pick up the site that you were at previously if he is using a tracker (this can be picked up through javascript using the document.referrer property).
But, if you didn’t click through a link to get to his site – i.e. you were simply at the previous site, then you typed the address of his site in the address bar – then you have nothing to worry about. In this case the address of the previous site cannot be picked up by any kind of tracker that he might be using.
What do you think? Answer below!
I own a website and the developer set up my site statistics with Awstats. My main catagories are “unique visitors” “# of visits” “pages” and “hits”. The stat that really tracks how many times people are coming to your site is “visits” right? i see several of my competitors sites bragging about their hits, but that isn’t a truely accurate picture of how often your site is being visited is it?
Also, I know that one element of search engine rankings is how much traffic your site recieves. Is this ranking from a per day total or from a total traffic total?